Lead generation is a critical factor in business growth. The more qualified leads a business brings in, the quicker its customer base will grow. Therefore, most businesses focus on outbound lead generation to find and connect with new prospects.
Outbound lead generation is a cost-effective way for businesses to interact with possible customers. The sales team will use various tactics to reach prospects and convert them into leads. It entails different methods such as cold calling and emailing, pay-per-click (PPC), etc. Of all the methods, the sales funnel sequence is the most commonly used one. It is cost-effective and provides amazing results for businesses. So, if you’re not aware of it, then don’t worry. This article will tell you how to automate outbound lead generation with a sales funnel sequence.
Why Should Businesses Automate Outbound Lead Generation in 2023?
Automation is the way forward for most businesses today since it can help them grow. In one way or another, they have to automate their process to become more efficient. The case is no different when it comes to outbound lead generation.
Automating the outbound lead generation process will allow your businesses to find qualified leads. With automation, you can have a streamlined sales funnel. As a result, it will give you a steady flow of highly-qualified leads to increase your sales.
Since cold-calling and cold-emailing are critical for outbound lead generation, you should start automating them first. And the best way to do so is through a sales funnel sequence.
What is a Sales Funnel Sequence?
The sales funnel sequence refers to the series of communication that your prospects receive after they are identified as your prospect or opt-in on your website. These automated sequential communications can help educate people about your products, services, and/or your brand.
The primary goal of the sales funnel sequence is to move these prospects through the sales process and turn them into leads. These leads then go to the sales department, which they convert into potential clients. Many people use many interchangeable terms for sales funnel sequence, like
- Sales funnel
- Marketing funnel
How Can The Sales Funnel Sequence Streamline Sales and Follow-ups?
Voice Calls, SMS, and Emails are professional and efficient techniques that many marketers use. They are also more likely to grab the customer’s attention, unlike social media ads which people usually skip. Therefore, setting up an outbound sales funnel sequence can help bring quality leads.
However, there are a few things that you need to keep in mind. For instance, manually tracking a follow-up isn’t easy, and you need to be very smart in handling them. Sending the wrong SMS or email or reaching out to the wrong person on the call can cost you a sale.
So, if you plan on automating your outbound lead generation process, you need also to automate your sales funnel sequence. You can do so in various ways, such as using an Automated Omnichannel Outreach Platform. It will allow you to add follow-up communications to customers after the first time you reach them.
Not just that, but you can also use it to set certain guidelines, change the process, or keep going with the responses. Furthermore, you can also set up campaigns to auto-run, which will send Voice Calls, Ringless Voicemails, SMS, and Emails to various prospects within seconds.
Importance of Customizing the Message Uniquely to the Customers
It is essential to modify the content to send a personalized message. It should not look like a generic message that you send to various people without customizing it.
Ideally, you should take some time to review the message and then tweak it accordingly. It will ensure that it is according to the individual’s fit. While you might feel disappointed after a couple of follow-ups, there is no need to worry about it.
Statistics show that it takes a minimum of 5-6 follow-ups for a business to convert a lead. Therefore, you should focus on customizing the message to give it a personal touch rather than keeping it general.
Also read: Why should Adopt Outbound Marketing During Business Recession Times?
Best Outbound Lead Generation Strategies for 2023
According to a report by Gartner, around 80% of the interactions about B2B sales interactions between suppliers and customers will happen through digital channels. So, you need to know about the best outbound lead generation strategies to grow your sales funnel.
1. Multichannel Outreach
While the old ways to reach customers are still effective, you should also pay attention to the new methods. For instance, SMS marketing automation and personalized cold emails can have a positive impact. Therefore, having a multichannel outreach is the best outbound lead generation strategy for 2023
2. Content Syndication
Content syndication refers to distributing your message in different ways to reach your target audience. For instance, you can use newsletters, emails, whitepapers, or other ways to deliver the message. It will boost your content ROI and increase your brand awareness.
There isn’t anything better than personalization when it comes to outbound lead generation strategies. It has remained influential in the past and will continue to do so. Personalizing your message can help you connect with your target audience. Therefore, make relevant changes to your message to make it engaging for the prospects.
Also read: 10 Data Providers for Outbound Lead Generation
Automating the outbound lead generation is simply not possible if you don’t have the right tools for your sales funnel sequence. Automated Omnichannel Outreach Platforms are critical to saving time and reducing manual tasks. You can also use tools that provide analytics on multiple KPIs to assess the success of your efforts.
The Future Belongs to Automation
Rapid technological advancements make it necessary for businesses to incorporate new changes. It will allow them to get a competitive edge over others and reap various benefits. Therefore, businesses need to incorporate automation into their outbound lead-generation processes. To learn more about Automated Outbound Lead Generation and how you can do it, connect with our experts at firstname.lastname@example.org or Book a Call with our Experts..!!