How to reach the Leads? Always this is the question on the top of the mind of all the Lead generators. You may also be one of them.
Am I right? Should Call them or Should I send them an Email?
Confused? Don’t worry that’s what we are discussing here today
There are a couple of channels to adopt if you wish to connect with your customers to offer advice and support. However, these channels’ potential is not limited to customer service alone – you can utilize a couple of them to get new leads who could potentially become your customers or clients in the future.
A cold phone call and cold email can be effectively utilized to initiate conversations with potential customers. What’s more, if you’re thinking about which channel you should choose, then the answer is that they are not the case of either/or as both of the strategies have their own pros and cons as per the situation.
Being cold gets bad criticism. It’s like the villain of temperatures.
About 9 out of 10 individuals lean toward being warm over a cold. That’s why an apartment costs about one gazillion dollars to rent in Southern California; however, you can buy a villa in North Alaska for $250 and maple syrup.
But here we are to tell you that being cold is an incredible thing, particularly for your own business.
For example, Take an ice bath.
Drenching your own body into an incredibly cold tub filled with ice water has shown to:
- Improve energy, productivity, and life quality
- Accelerate muscle recovery
- Improve circulation
- Reduce anxiety and stress
- Strengthen the immune system
Now we’re no scientists, yet that sounds genuine. All thanks to the power of cold.
If being cold can benefit our bodies, doesn’t it simply make sense that it could help our organizations? Hope you’ve heard about transitive properties and how science works around that, right?
That’s the reason one of our mottos has consistently been:
LeadsRain: We’re like an ice bath for your business.
Indeed, we believe in growing brands by the best sales strategies means possible, be they warm or cold.
Yet, cold outreach typically gets the shaft in most prospecting strategies. However, we found cold outbound prospecting can often deliver superior outcomes than warm, inbound marketing.
In conclusion, “do not let your love of being warm keep you from the advantages of getting cold.”
However, we probably don’t have to tell you that. You’re likely as of now on board with adding cold prospecting to your marketing strategy. Perhaps you’ve just started. Otherwise, you wouldn’t be here finding this article and reading until now.
Without a doubt, you’re here to find out the best method of cold outreach for your business. Are cold call showers the best approach, or is diving into an icy cold email campaign a better approach?
Let’s strip down, plunge our toes in, and find out.
Cold Email Prospecting vs. Cold Calling
This is pretty obvious. The difference between both outbound strategies lies right there in the names. One includes sending emails; the other involves making phone calls.
Both target people who either do not understand who you are or still can’t seem to engage with your business. They are the initial phase of lead generation activity when an agent reaches out to a prospect without any prior contact. Their essential objectives are to encourage further contact and increase brand awareness.
Though, we ought to note, technically “cold calling” is an umbrella term. It can include either knocking on a door or placing a phone call.
Let’s just stick to the cold calling technique when you dial someone, present yourself, and have them expeditiously hang up in your face.
Why would you prefer outreach via Cold Calls?
Cold calling, according to many sales reps, is more personal than email. A similar way of calling someone is more personal than sending them a message. That is because talking person-to-person and hearing each other’s voice is more engaging than communicating something loaded with words.
A phone call is likewise tough to ignore.
Simply think about how easy it is to pretend you never got somebody’s text.
Someone: Did you get my text?
You: Oh, you sent me a text? No, never got it. How abnormal. It must be my phone.
The same thing goes for email. Now think about how blameworthy you feel about dodging that same person’s phone calls and never getting back to them again.
There’s always a reason why face-to-face meetings are so successful — they build an important connection. While emailing is additionally removed from forging this bond, calling lies somewhere in the middle, and can use an interpersonal connection beyond what a simple message can.
By that standard, cold calling has nearly 31% more possibilities of successfully communicating your message than an email.
Why Would you prefer Outreach via Cold Email Prospecting
Cold Email prospecting is a more beneficial approach to contact people than cold calling. Hands down. The following are the reasons:
Emailing is less intruding
- On average, sales representatives find it more comfortable to send an email as opposed to placing a call since it seems less like an intrusion of privacy. Calling also incorporates interrupting someone wherever and whatever they’re doing, and afterward voice broadcasting into their personal space.
- Emailing, on the other hand, involves showing up before someone when they choose to read emails, in a space designated totally for the email reading.
Emailing is easier and less stressful
- You tell us, what’s more convenient? Calling your mother to tell her you won’t be home for Thanksgiving this time or sending a quick, short message?
People have short attention spans
- Getting someone to care enough to listen to a boring sales pitch they didn’t ask for is a real challenge. By simply sending an email, you’re just putting a ball more in their court.
- A recipient has to first carefully read what you’ve written to them, as compared to having a bunch of words just thrown at the moment when they pick up the call.
- So, thanks to the brilliant invention known as “subject lines,” which is considered the act of opening an email with an opt-in concept.
Why Cold Email won’t work sometimes
Cold emails do not yield quick responses or feedback
- Emails exchange isn’t as powerful as a telephone conversation, so some emails can be replied immediately, some a lot later, while some will be ignored or moved to the spam folder.
- Another issue is – you don’t know whether certain prospects will be late with their replies or they chose not to reply by any means. Of course, you can send a follow-up email after some time; however, this means only an extra effort.
Cold emails can never reach your prospects
- Call blockers can block numbers that have no caller ID disclosed or are blacklisted. Emails have a similar kind of protection known as a spam filter. The spam filter algorithms are the brain of the channels which is improving continuously when it comes to recognizing spammy and harmful emails.
- So remember this technical obstacle in mind when sending your emails.
Cold emails are subject to anti-spam laws
- Whenever you send a cold email, you should have to comply with your prospect’s location’s anti-spam legislation. Every country has its own body that issues laws concerning that issue, so for example, if your targeted prospects are based in the USA, then they would be surely protected by the CAN-SPAM Act; Suppose it was Canada at that point, the CASL would be in authority to protect them, while in the EU you would need to abide the GDPR.
Cold emails can never be opened or read
- While email might be beneficial to spread out your offer, it is not undisputedly the most reliable one. You will be shocked to know that the average open rates for email campaigns range somewhere between 28.46% (emails with daily deals and e-coupons) and 14.92% (emails related to hobbies).
Facts on Cold Calling & Cold Emailing
Emailing without cold calling is 98% less effective than following up an email with a call, according to a study earlier this year.
Calling Does Pay!
It might appear challenging to get buyers on the phone (after all, don’t all of them screen calls?), yet making a personal connection is key to cold phone calls.
Here’s what you need to know:
- As per the comprehensive research, the best days to make prospecting calls are Tuesday, Wednesday, and Thursday,
- Another researcher found that Wednesday is absolute amazing: nearly 46% more conversions are made on Wednesdays instead of Mondays,
“A phone call will stand out and get someone’s attention much quicker than an email, and you can easily customize your sales pitch,” says Stuart Leung, SEO manager at Salesforce.
“With genuine, real customer interactions, you have the option to pinpoint the problem by asking explicit questions and offer the prospect a solution.”
The low-down on cold Email
Email might seem easy to send, yet cold call email results can be difficult to see.
Here’s what’s significant to know:
- As per the Direct Marketing Association study, 59% of buyers think the sales emails they receive are irrelevant
- A Salesforce survey found that over half of customers will find someone else – even when they’re searching for a provider – if they don’t receive personalized emails
Regardless of whether done through phone call or through email or even through social media, effective prospecting will rely upon your goal.
Attempt Cold Calling with Lukewarm Outreach
If both strategies work, why choose one over the other? Don’t limit yours.
Old email prospecting versus cold call outreach really shouldn’t be a mano; two outreaches enter, one outreach leave, fight royale.
Rather, cold emailing and cold calling can be utilized as tag team outreach.
Instead, tap into all calling has to bring to the table by appropriately including it into your successful sales strategy and allowing it to reinforce your cold emailing strategy. Simply start your outreach by sending a cold email at first, at the right time, and then follow up with a “lukewarm” call.
Once you’re done with your introduction in an email, the conditions will be primed to engage them further. Bridge the gap with a little more with a call, telling them you sent an email and simply wanted to follow-up.
Suppose they don’t pick up, no worries. Leave a voicemail. Sometimes that’s shockingly better, providing a prospect the freedom to choose the next step on their own terms.
Why should you follow up on your cold email with a slightly less cold call? Take a look at these two excellent reasons found in a study on sales interactions:
- Cold emailing without calling is nearly 98% less powerful
- Utilizing multiple outreach methods at the same time is 3X more successful
The key is that your call should relate to your email since email prospecting will be the essence of your cold outreach campaigns. For more successful and ROI-driven outbound calling campaigns, you can use cloud-based predictive dialers offered by LeadsRain.
Conclusion: Take Some More Freezing Cold Baths
You know what stinks—tapping on a versus long article, going from right to the base because who has time to read long articles, and searching for the final verdict just not to find one.
Or, on the other hand, more regrettable, read the answer, “it depends.”
“Cold” strategies are tied in with making a genuine connection with your audience – your job is to reach out to them and address their necessities with your products/services. So there is no need to restrict your contact channels. But the beginning and the end of every sales engagement ought to be phone-heavy since that is where the strongest tasks are — starting a relationship and closing a deal. So, cold calling is a sureshot.
Reach out to us here at LeadsRain today to learn how to increase your outbound sales team’s productivity by up to 400%. Contact us today or call us at 844-ON-CLOUD.