Posted by & filed under Cloud Based Auto Dialer, Lead Generation.

A Due Call For Rich Communication Service Standards In Direct Marketing

Vocalization of Rich Communication Service

Since the advent of text messaging on the digital communication segment, it has revealed to the users a number of its limitations. Despite of that today the traffic on text messaging platforms undergoes consistent increment daily. Global leaders in technology have taken upon themselves to overcome these limitations and determine a fluent user interface for texting population. “Give them what they need,” is the call of these giants, seeing a potential for development on this medium. This gave rise to the popularly recognized, Rich Communication Service.



The facility did face initial setbacks, though backed by GSMA. It was only about a decade later from its generation in 2007 that it received the popularity it deserved. In 2016, GSMA propagated a Universal Profile for software providers, operators and mobile manufacturers in RCS, furthermore popularizing the interface. Thus started the viralization of this technology.


Welcoming The New Hunk



Though it took longer than expected, RCS has been welcomed wholeheartedly by giants worldwide. RCS’s inception in the popular culture was advanced by T-Mobile first in 2015, following which, now we see Google launching their own chatting platform called “Chat.” The limitations of mere text messaging are made overtly visible by this service. With provision to image, location, gif sharing, not only the scope of text messaging is raised, but simultaneously the aging Android message can now compete with iMessage as well. Perhaps why we see Google’s active role in the same. GSMA has now collaborated with providers and operators worldwide and at present, RCS facility is adopted by 55 mobile operators, 11 OEMs and 2 OS providers.

RCS has opened wide ranging avenues for the prevalent extensive use of text message. In the next dimension of text messaging (as it is already being addressed as) the direct marketing industry is sure to flourish. With the statistics suggesting a massive use of RCS technology (30 million users transcribing 250 million messages daily says T-Mobile) is a highly favourable ground for direct marketing service. Moreover the statistics points to the positive attitude of users towards the facility. Indeed it is the new hunk in town and iMessage better beware.


Digital Standards Optimized



Online sources describing RCS have continually portrayed flawed knowledge in representing the facility. While many address RCS as a service or an app, for instance, in its actual sense, RCS is none of these. The role of GSMA in the propagation of RCS could not suggest any clearly, the nature of it being a set of standards in the mobile operating interface. Renowned agencies have mistaken it to be an app, or a service in itself whereas it is a number of characteristics recommended for inclusion in the upcoming cell phone features.

T-Mobile’s name for the RCS standards in their latest models is Advanced Messaging while Vodafone Spain and Telefónic released Joyn service after the announcement of RCS. Recent perplexity amassed upon Google’s Chat is yet another example for the same where Google is formulating a platform for providing their own version of features classified as RCS.

LeadsRain enables its own set of services in Rich Text Message (RTM) alongside its other services towards direct marketing enterprise. Embarking upon the age of technology, direct marketing agencies have joined hands with this facility to explore the new avenues it has to provide. On the direct marketing front this new service has a high potential for diverting the leads in your direction through its interactive interface.


Comments To Stand By



“We expect it (RCS) will be a standard feature on new smartphones sold.” Neville Ray, Chief Technology Officer, T-Mobile.







We like to call it the next evolution of SMS. It’s richer messaging content with features like read receipts that are great to have.” Andy Shirley, Senior Product Manager, Open Market.






“Today marks an important step forward in bringing a better messaging experience for Android users everywhere, and we’re thrilled to collaborate with our partners across the industry to make this happen.” Nick Fox, Vice President of Communications Products, Google.




“This initiative will greatly simplify and accelerate adoption of the technology, and points to the future of how mobile users will communicate with one another. This is an incredibly positive development for the industry.” Alex Sinclair, Chief Technology Officer, GSMA.



RCS has been the call for major companies today, to emphasise on the next generation messaging platform. Companies are turning towards this facility and directing their marketing agendas considering its features in mind. LeadsRain provides Direct Marketing facility on this platform today, acknowledging the current trends in text messaging culture. For details about this service for your business, kindly forward your queries at and visit the website here.


Posted by & filed under Lead Generation.

Align To The Market Demands, Proceed With Rich Text Messaging
How would you like to Chat with your customers? LeadsRain provides (and recommends) just that. We introduce RTM in the wake of modernised premise of digital marketing. The realms of reaching out to your customers have expanded and so have we. If you are wondering what RTM really is, you’re at the right place. Rich Text Message service is LeadsRain’s optimised version of text message marketing; the predecessor that is gradually wearing off the marketing broadway. It is new, it is welcomed, it is approved by your customers, and it is sure to engage them to take the next step you want them to. In its simplicity, RTM is an embedded text message that glorifies your services and is staunchly visible to your leads. While this may be a generalised description of the service, there is a deep-seated functioning that enables the leads to authenticate your position in their daily activities.


How Does It Work?
Rich Text Message services are currently used with images, videos, graphical designs, QR codes but the possibilities are vast, to say the least. The RTMs are embedded with any digital file you can think of that can probably persuade your leads. Howdo they work? I, as a customer, am just infuriated by the constant texts buzzing my cell phone, often about a product I hardly seem to care about.To me, when Dominos sends its coupons, I would hardly care to copy the text, then go to the link provided, place an order,only to redeem a 20% discount.It doesn’t cut it for me. With RTM, I will be provided with a link with an image of their pizza that is assured to make me drool at 12 in the afternoon, when I am nearing my lunch time. I will, purely with the intentions of trying it out, go to the link provided. With RTM, the link will take the customer (me), directly to the cart with his favourite order, and the discount coupon already applied. Assuming there are only 2% of leads that share my mentality, it is already about a 1000% increment in conversion for Dominos (assuming the standard 0.2% text message conversion applies to Dominos).
I’m sure I have your attention now, with an assured 1000% increment in your conversion. RTM reduces the customers’ efforts to reach you, and correspondingly delightfully allures them to you. In other words, RTM is the bagpiper, without the long walk of course.
The real question however, is which platforms can support this form of texting. The answer is simple. Stay updated, stay current, stay classy, because to house this technology in your phones, it MUST be the latest update of Android or iOS.

What’s Left Behind?
By moving forward we have discarded some of the concretions accumulating over time. Say goodbye to:

  • Mundane texts formed over intense brainstorming. Here you can easily subscribe a link, nay, SHORT link to draw your customers directly.  
  • Narrow possibilities drawn towards engaging your audience through text, assuming they will read it. Assign  an image, clip, or whatever file you wish to share through RTM. 
  • Slow buffering of your pages dependent on internet connectivity. Through RTM your customers can access  the    pages even when offline. Worrying about the file size that can raise your investment costs. RTM with its small-  size character will never  raise this concern again.
Align To The Market Demands, Proceed With Rich Text Messaging

What’s New?
Align To The Market Demands, Proceed With Rich Text Messaging
As mentioned, your message will support personalized links, desired images and videos, QR codes, and so you must not be surprised the next time you receive your airline tickets via RTM. You can send a PDF file through this facility directly into their phones at marginal tariffs. Furthermore, RTM services are 
enabled with a group text facility creative stickers, interactive message to multiple recipients to and fro. How is it different from iMessage and other popularly used mediums of texting? Well it isn’t. We understand that the popular text messaging platforms provide more than mere texting. Here, LeadsRain propagates its services to adhere to those demands.

Proceed With RTM

RTM is backed by an intense study and is initiated keeping the trending methodical practices in mind. Boring and cliche as it may sound, the assurance LeadsRain persists on is backed by this statistical analysis drawn by leading agents. If you aim for instant growth parameters for your business and align your philosophy to retain optimized returns on your investments, RTM will deliver exactly that. We synchronize your needs with our renowned service and support, you are assured to lead the market with outstanding results.
If your business requires other corresponding services, we also provide Ringless Voicemail services, Voice Broadcasting services among others. For more information on our services you can visit our website here or email us at

Posted by & filed under Lead Generation.

Interesting Bulk SMS Marketing tricks to help your business

The mobile occupies a huge presence in our daily lives. Right from the moment we wake up to the time we go to sleep, our eyes are glued to the cell phone screen. With such a kind of omnipresence, it is only logical that marketers and advertisers will leverage it to augment their marketing goals.

At the present time, majority people have mobile phones and use it to send or receive messages for various purposes. Many organisations are now hiring Bulk SMS services to reach potential customers. Such service providers are helpful in enhancing the marketing avenues of the company.

With the high opening rate of SMS, the quick response from customers makes Bulk SMS strategies beneficial and effective.

There are some tactics which you can employ to increase the response from your customers. Let’s take a look at what they are-

Develop precise, clustered customer profile groups

Most organisations fail to deliver on their promise when it comes to SMS marketing because they build a highly promising audience profile, but only in their imagination. They target any audience , without taking into account whether they are suited for that message or not, their social background or economic stability.

This leads to a wide gap in communication. The more detailed and accurate data they have about their audience, and the better they know about their preferences, the better they can develop their consumer profile groups.

Once you learn whom to send your messages to, you need to know how to maintain a long-standing relationship with them. For example, whenever a transaction is made always send a thank you note. This shows that you are in the know of their activities and appreciate them

Refer your prospects to your websites

Having a website and putting all necessary information on it which will be helpful to your users can greatly assist you in improving your income.

Also when you promote your website on search engines like Google you can gain more traffic organically.

Take an example. If you send text messages to your customers, then you require them to come to a place where they can actually make a purchase for a product or service. This is where your website comes into play. Even if you don’t have a website, your consumers can still purchase your product (offline) but a website gives positive vibes to your customers about your brand.

Keep a flexible approach

In such a disciplined world, everyone is running after something with a specific deadline or at a particular time. This has created high competition and as a result people are searching for alternative ways to relieve their stress. This is where you can come in by modifying the language, tone and format of your text messages. You can bring a fresh vibe of rejuvenation, break away from the conventional text message jargon and try to connect with your audience informally. You should try to reach out to them the way they want.

Title your campaign cleverly

Clearly make sure you define your terms

Try to add the word ‘free’ as uniquely and as liberally as you can

Refer to the benefits available solely to the subscribers

Give great giveaways for enterprise customers

Ask people to talk about you and thereby make you more known.

SMS marketing is fast gaining ground as one of the most lucrative method for marketing and advertising. It provides consumers the ease of reading it in their own time as well as the benefit of getting content that is clear, short and to-the-point.

LeadsRain’s Text messaging service provides you with unique and simple infrastructure for your Bulk SMS marketing needs. And we are also happy to tell you that two of our most sought-after services Ringless Voicemail and Bulk text Messaging along with Phone validation are natively integrated with Salesforce. To know more about us and our services you can shoot an email to or visit our website here.

Posted by & filed under Lead Generation.

Text Messaging Marketing VS Mass Email Marketing

The widespread increase in the use of mobile phones has made it quite easy for marketers and advertisers to reach their target audience and get favorable results.

In this digital age, the average adult spends a majority of their time on their phones, and they are mostly either texting or browsing through emails. In such a scenario, it is an obvious thing that marketers will want to exploit this to their advantage and target customers on their phones. This leaves them with two strategies which are the most popular when it comes to establishing their presence. One is Text Message Marketing, and the other is Bulk Email Marketing.

Both these connecting tools have been around in the digital space for many years now. And both are efficient and effective ways to give timely information, discounts, offers, etc., to customers about the product or service. But the question is which is a more reliable and better method for targeting consumers in the long-run and which will bring greater results. With that, we need to take a deeper look into both of them.

SMS Marketing

The biggest drawback of email marketing is the greatest advantage of Text Messaging marketing, i.e., open rates of density. People usually open a text within 4 minutes of its arrival.

Another bright side is that you only have 160 characters to express what you want in your texts. This is even an advantage as marketers can tell their customers about the information related to their products or services in lucid terms. A short, to-the-point message has higher chances of earning a prompt reply from the other side.

The only biggest disadvantage of Text messaging marketing is that you find difficult in obtaining customer’s phone numbers. Without getting phone numbers, its rock climbing thing to create the consistent database of the customers and also a time-consuming process.

Text message can also be a great medium through which marketers can carry out pay per call campaigns. They can include the phone numbers in the message content and generate more leads and prospects with the number of phone calls received. Text message can prove beneficial for bringing more people to your website or link. You can add short URLs in your message and directly bring customers and prospects to the give link.

Email Marketing

One of the biggest pitfalls of emails is that they have a tendency to get into the spam box. Users receive plenty of emails daily which they don’t even see, so there is also the issue of emails sitting unread and unnoticed or simply being deleted without being opened. Inboxing becomes difficult as almost 66% of email traffic is considered spam.

Email has become an old school marketing strategy because customers are looking for quicker two-way communication means. There are issues like email filters, spamming, domain and IP address blocks that include in the pitfalls of email marketing.

After scrutinising the pros and cons of both Text and Email Marketing, I will compare them to the following factors-

1.Open Rates

As we mentioned earlier, almost 99% of text messages are read by the people, which is quite more than the emails. The text also has a personal touch to it and receiving one from a brand feels like receiving one from a close friend.

With emails since the possibility of going into spam or being unnoticed sits high, it has a much lower opening rate as compared to text message.

2.Mobile Penetration

Currently, more than 60% of people in the world own a mobile phone, and only 40% have access to the internet.

While the rate of internet users are not increasing as compared to mobile phones users. So, it is a clear fact that an Text Messaging campaign is much stronger and effective than email campaign to reach the maximum audience.


SMS campaigns are not cost effective but also time-saving. With the character limitation, you have to cut the story short and hit the target right away.

On the other hand, email campaigns require imagination and planning. You have to design, create long drafts of email, get it approved and then wait for a response after it gets sent out. This process is very time-consuming as compared to text message.

4.Click-through rate

Click through rate is the percentage of people who direct to the marketer’s website by clicking on the link given in the message. The average CTR of text messaging is almost 36% whereas that of email is only about 8-9%.

The reason for this gap is that emails consist of a long message before giving the link, whereas, text messages are short and precise. People don’t have time to read the entire email message and then reach to the the link. Thus, Bulk Text marketing always has the upper hand on email marketing.

5.Quality vs. Quantity

Texts have to stay confined to their 160 character limit, making them easier and faster to read for customers. Emails, pack a lot of insignificant information, and customers have to wade through a wall of content before arriving at the main point.


Text Messaging and Emails both come with their own set of boons and banes. Yet, it is suffice to say that Text is more adept at getting a quicker response from customers than email which takes longer to read and reply.

Want to get a hassle-free bulk text messaging set-up? Here you go! Also, you can see for yourself how this service works for you by taking the free demo of 80 text messages. To get equipped with the demo give us a shout at

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Amp up your Contact Center’s efficiency with Cloud Predictive Dialer

If we talk about contact centers, there are various factors that make up an ideal scenario. For example, the time an agent sits idle should be less and the right set of customers should be contacted. Yet many a times, agents end up wasting precious time in calling numbers that may not be responsive since they have no idea whether that caller will receive the phone or not.

Back in the 90s, several companies suffered from low efficiency even though their agents were constantly on calls; there was also a lot of wastage of time and resources due to call waiting and manual dialing. Cloud based Auto dialers were solely responsible for revolutionising the industry. With the 2nd millennium, predictive dialers stole the market share, and companies were able to go miles ahead.

On any regular day, the time spent by each sales representative on a call, divided by their downtimes will give you their performance ambit. And the means of all the trajectories can provide the level of efficiency of the contact centre, and the cloud predictive dialer calculates and optimises its functionality in the best possible way.

Cloud based dialers are considered to be one of the most effective technologies for handling multitude of tasks in a contact centre. With the use of cloud on the rise, cloud based predictive dialer has become a cutting-edge technology which can help your business reach new heights.

Given under are some remarkable reasons why you should invest in a cloud predictive dialer in your marketing suite.

1.The first thing that comes up in the set-up and execution of a call center is, the involved cost. Predictive dialers have solutions to such initial hurdles and you get the benefits that are manifold better than the traditional dialers.

It cuts down the downtime and lets companies invest their time and resources elsewhere. Cloud predictive dialer is an all-inclusive outbound solution that suffices every marketing need and makes the outbound solutions more result oriented. It makes sure that no customer base remains untapped and no marketing resources are wasted in reaching for no-answers, busy signals, voicemail, and disconnected numbers.

2.It has a hassle-free setup, and after the set-up is complete, costs zero to very few dollars to the business. Several maintenance issues including security, agent flexibility, accommodating the changing customer data, are resolved to a great extent. In a nutshell, both the potential hardware and software problems are taken care of by the service provider.

3.Cloud predictive dialers are completely flexible as it can be operated from anywhere and its resources can be simply distributed among agents, regardless of where they are. Calls , Voicemails and other features can be easily measured with Cloud Predictive dialer software.

4.Cloud based predictive dialers can be modified according to the requirements of the business. For instance, an SMB or a start-up for that matter could begin with the basic call distribution and dailling functions. Once the business grows, one can incorporate upgrades. Businesses can choose to amalgamate applications like call interceptors, campaign management, advanced recording and IVR, just to name a few.

In a call center, even a small amount of inefficiency can lead to considerable losses. With the advent of predictive dialers, this issue is mitigated, enabling call centers to reach greater heights of efficiency and reduced downtime.

We at LeadsRain offer Cloud based Predictive dialer services to increase the efficiency of your contact center and help you grow. To know more about the what, how and why of us, write to us at or visit our website here.

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Tricks to put Bulk SMS to great use

I’m sure all of you have received couple of those promotional texts. In modern times, we all want our business to reach as many customers as possible and generate the best returns.

There are several ways of doing this, but one of the best methods is the Bulk SMS method. Bulk SMS is skyrocketing and this written piece will elaborate on how you can leverage its potential to expand your business.

How can Bulk SMS help you promote your business?

There are a number of ways you can use Bulk SMS to promote your business, and at the end it all boils down to how you write a message that can pull people in.

Leverage Personal Information

Gathering and leveraging personal information can go a long way. This can be done for instance, by grouping your SMS lists into sub-lists based on birthdays, anniversaries, and other information of that kind.

After that, you can send them a message like “Happy Birthday, Mr. XYZ,” followed by your pitch. Trust me, it’ll have a much greater effect than just sending a text saying “ Hi. We are so and so. Please buy our product.” The former will forge a stronger bond between you and your customer.

Texts be To-the-Point

SMSs are short, and you can and should use it to your advantage. The best way is to send a text that cuts to the chase and explains exactly why it is in someone’s inbox.

“Hello, from ABC Shop. Here’s your 50% off discount coupon! Thanks for shopping with us last week!”. See that? With such a message, people will know who it is from and why it’s there.

Giveaway Coupons

No one says no to coupons. Coupons are one of the guaranteed ways to convert a lead into a customer. Give them a discount coupon, or basically a coupon of any kind.

Its human psychology that customers will not buy a product worth $100 but they’ll buy one which is $200 and then $100 after a 50% discount. Why shouldn’t you leverage that?

Personalise the Message

When a customer feels a certain kind of special treatment is being meted out to them only, their chances of converting becomes high.

So a brilliant way of converting them is to send ‘personalised messages’. An example could be “Hey Mr.X, here’s 200 credits only for you. Thank you for being a loyal customer to us!” That has got to charm most people.


Another simple yet effective way to use Bulk SMS for brand promotion is to use it as a ‘reminder’. You can send your customers a reminder about the launch of a new product, an ongoing sale, or any other general purpose.

A reminder keeps customers in the loop and also provides you with a chance to ensure they get pulled in.

Final thoughts

So that was a brief about Bulk SMS services and a few points from an array of possibilities on how you can use it.

Bulk SMS marketing is ripe currently and you should leverage it to your advantage as much as possible. It provides high conversion as well as open rates, along with affordability.

We at LeadsRain offer Bulk SMS services at cost-effective rates. To get free demos, or to know more about the what, why and how of us, visit our website here or shoot an email to


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Why Being Native salesforce Matters

Anyone who is in the business of lead generation and direct marketing will have heard about Salesforce. It is the most preferred CRM. Countless businesses have integrated their services with Salesforce and why shouldn’t they?

By natively integrating your business app with Salesforce, your app will be built on Salesforce tools, will be certified by their team and it lives inside the their infrastructure(including your data). It will enable you to reach your leads and customers directly from within your Salesforce account.

“Companies already using the Salesforce platform, which is a significant percentage of forward looking companies, are going to want to find solutions that are built on the Salesforce platform, because the benefits of doing this are enormous,” says Jonathan Sapir, founder of Work-Relay – a collaborative work management platform.

For organizations that have already invested in the Salesforce platform, leveraging the power of the platform becomes the next natural course of action.

So now let’s move on to the distinct advantages of using a natively integrated Salesforce App.

1.The first and foremost is the ease and accessibility the integration provides. Businesses do not have to worry about syncing data or accessing it.

A fast, single database where all your customer data is stored grants a convenience which increases the speed of tracking data and generating reports.

2.As a natively integrated app, you can benefit from the Salesforce ecosystem, where the revenue opportunity is estimated to be 3 to 4x that of Salesforce itself (Source: IDC’s Salesforce Economic Impact Model, 2016). 84% percent of Salesforce users use a minimum of one partner application. Such a high percentage of users will prove to be a market as good as a gold mine for any business.

3.Salesforce users continue to grow at a rapid pace. According to its 2017 Annual Report, there are more than 150,000 Salesforce customers and the AppExchange is the central place where these customers go to find applications to extend their CRM.

As the premier marketplace for business applications, customers are assured that if you are listed on the AppExchange, you are trustworthy. This will help businesses gain exposure for your product with the Salesforce marketplace.

4.The AppExchange considers itself to be a family of partners  who work in close collaboration and interact with one another. You can, as a business, network with others who have been long time members of the AppExchange to learn best practices and grow your business.

Many Salesforce partners also leverage other partner solutions built into their product to hike functionality and to solve their own problems.

There you go folks! These are the benefits that we at LeadsRain have gained by natively integrating our app with Salesforce. With Ringless Voicemail, we have also integrated our Text Messaging and Phone validation service Thus, along with sending voicemails that do not ring to your contacts in Salesforce, you can also serve them with text messages from our Mass Texting service.

If you have any queries or questions regarding our products and services feel free to contact our support team at and we’ll be glad to help. You can also visit our website here to know more about the other services that we proffer.

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Voice broadcasting as a medium of mass communication began to be used extensively in the 1990s, and it broadcasts telephone messages to hundreds or thousands of call recipients at once. This technology is limitless in its use and applications, and it can be used for both commercial and community purposes.

Let us take a look at some of the various ways in which you can incorporate this versatile technology to your business and reduce costs and increase revenue.


Voice broadcasting has become a valuable tool in the repertoire of businesses who want to send automated messages to existing customers to upsell their products and services and increase same customer sales.


For manufacturers Voice broadcasting offers an easy way to keep customers on the loop for important product details.

A scripted message with a personal touch leaves recipients with a certain sense of recall that further helps to build customer relationships that are more promising and meaningful.

Reminders and confirmations

Voice broadcasting can be an efficient tool to remind clients of appointments and even let them confirm them through your automated system. This will drastically reduce labor costs and avoid wasted time reserved for appointments that are a no-show.


Voice broadcasting can be an excellent way to get your message across whether you are fundraising for political purposes, charities or raising capital. It can spread the word out to a broad and targeted audience.

Dissemination of Information

Voice broadcasting is ideal for disseminating information within an organisation. It can be used to inform remote teams and employees about new product developments, policies and more.


Customer surveys are important not only for analysing how your business is doing, where your business is at now, but also to know what your audience feels about you, your products and services. It helps in constant improvement and catching trends before your competition.

Emergency warnings

Voice broadcasting is touted as one of the best ways to issue emergency warnings during a disaster situation. Governments, businesses, can incorporate it to issue important information to people in a swift and efficient manner.

In conclusion

Voice broadcasting is a very versatile method when it comes to reaching a large group of people effectively. Many renowned brands and businesses are using voice broadcasting for greater business success.

Use LeadsRain Voice Broadcasting services to turn your goals into real results and scale your business! Email us your queries at and our customer satisfaction team will get back to you. You can also visit our website here to know about the services that we have to offer.


It is mandatory that businesses use opt-in data where they have consent from customers to send them broadcasts. If they send broadcasts to numbers without consent then any legal action will be businesses’ liability and not ours.

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RVM: The Power Tool for Lead Generation

Nobody likes to be interrupted. Being interrupted by constant telemarketing calls can be one of the worst things to happen in a person’s day. And continuous calling can hike up the irritation level of customers to such an extent that they might even choose to forget about you altogether.

In this age where consumers need advertising that is not only relevant but also according to their convenience, methods like ringless voicemail come to the rescue. They do not disrupt consumers since they don’t ring their phones and recipients have the option of listening to it whenever they have time.

Taking in view efficiency, if you have a business that involves calling a large number of leads and you feel that your sales team is spending a lot of time calling, and leaving messages instead of closing deals, then Ringless Voicemail is a tool that you must have in your repertoire.

For more efficient lead gen, for both marketing and sales, ringless voicemail is a strong contributor for increasing engagement and conversion rates.

We’ve talked about ringless voicemail before, and why it makes sense for businesses to implement. It is newer to the market, it has not been entirely adopted by companies yet, and it yields higher ROI than most other traditional marketing methods.

RVM has a staggeringly high open rate. So what gives RVM an edge over other marketing services?

  • No charge to recipient
  • Fewer opt-in requirements
  • Begins a human conversation

While many communication channels offer an automated experience, it is also true that a fair share of prospects still want human interaction throughout the sales process. RVM starts that interaction because of its high listen and response rates.

For instance, drop RVMs to your contact list to simplify your cold call prospecting. You won’t have to worry about calling them at the right time or remembering the best parts of your pitch. All you have to do is record a targeted message, complete with a call-to-action to incentivize a response, and save on the plenty of time lost leaving voicemails one at a time. And since those leads haven’t really missed intrusive and poorly timed calls, there is no negative association with your voicemails. Their curiosity and the power of your sales message getting across are the only things that stand in the way of getting a call back.

The single, most obvious way your contacts can learn more about the voicemail is by listening to your RVM. If they call back, you can safely assume that the lead wants to talk shop, otherwise they wouldn’t have been wasting their time. By forwarding interested lead calls directly to your sales team, they are spending more time closing deals than warming them.

RVM is a competent medium for lead generation, lead nurturing and brand engagement. It proffers the marketing and other internal teams with a new channel to:

  • Provide product or service updates and alerts
  • Communicate with employees in the field without interrupting their work
  • Remind contact of useful product/service tips and tricks
  • Confirm appointments for scheduling
  • Drop messages with new CTAs to trigger further engagement

An average marketer spends a good chunk each day of their week on repetitive tasks that boost low converting marketing channels like email, web pages, and social media. Implementing a ringless voicemail strategy into a traditional marketing strategy will save resources, time, and increase ROI.

We at LeadsRain offer seamless Ringless voicemail services to help you connect with your audience. To get free demos and know more about the how, why and what of us write to us at

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Why choose a cloud-based predictive dialer

Owing to the huge number of data involved, a seemingly insignificant amount of inefficiency by a sales rep could result in enormous losses for a contact center. So it is important to get your workforce regulated in terms of technical adequacy and soft-skilled efficiency, for the latter we have written a series of blogs for which you can check out our workforce enablement series here.

But those are the nontechnical part of the scaling that is supposed to be done, along with that one needs to have the best technical support and marketing tools too. No business can keep thriving without the balance of both of these tools.

Back in the 90s, several companies suffered from low efficiency even though their agents were constantly on calls; there was also a lot of wastage of time and resources due to call waiting and manual dialing. Predictive dialers were solely responsible for revolutionising the industry. Even though it came with its good share of technical glitches; nonetheless, it produced results – scalable and significant results. With the 2nd millennium, predictive dialers stole the market share, and companies were able to go miles ahead.

On a particular day, the amount of time spent by each sales rep on calls, divided by their respective downtimes, will give you their performance trajectory, the mean of all these trajectories can give you the efficiency of the contact centre, predictive dialer calculates and optimises functionality accordingly.

Given under are the reasons why you should have a predictive dialer in your marketing suite

1.It is cost effective and hassle-free, it plugs in all the troughs that occur in a contact centre. It cuts down the downtime and lets companies invest their time and resources elsewhere. A predictive dialer is an all-inclusive outbound solution that suffices every marketing need and makes the outbound solutions more result oriented. Predictive dialer makes sure that no customer base remains untapped and no marketing resources are wasted in reaching for no-answers, busy signals, voicemail, and disconnected numbers.

2.To elaborate the above point further, predictive dialer uses algorithms to summarise the exact time an agent should take finishing up with a call and then dial another. Thus predictive dialers supply agents with a steady stream of calls with little-to-no downtime.

E.g., manually dialing a number can take 30 seconds. And only one 1/4th of all the calls made might get answered. But predictive dialers can calculate the median length of a call and the median number of calls it takes to make a connection and then enhances dialing to enable agents to move from one call to the next seamlessly.

3.It has a hassle-free setup, and after being set up, costs zero to very less dollar on the business side. Several maintenance issues including security, implementation of ass-on, agent flexibility, accommodating the changing customer data, in a nutshell, both the potential hardware and software problems are taken care of by the service provider.

4.Predictive dialer can be tailored according to the needs of the institution. A start-up or SMB could start with the basic call distribution and dailing functions. As the company grows, one can incorporate upgrades, without changing the existing technological elements. Businesses may choose to blend applications like IVR, campaign management, call interceptors, advanced recording and computer telephony integration, to name a few.

We at LeadsRain proffer you with Cloud Predictive Dialer services that will help you contact your leads effortlessly, saving you precious time and money. To know about the what , how and why of us you can visit our website here.