High-quality leads are critical for your business to build a good revenue stream. Every entrepreneur and business owner wants to enjoy high-quality leads. According to the State of Marketing Trends Report 2022, more than 50% of marketers say their main challenge is lead generation.
While lead generation is a significant player in business sustainability and growth, it can be challenging to get those leads. So, what are the ways that you can improve your lead generation practices? Are there any new trends in 2023 to look out for in lead generation?
If you’re looking for answers to these questions, you have come to the right place. We’ll cover the best and most effective lead-generation practices for 2023 that can help your business. So without further ado, let’s jump right into it!
Lead Generation: Top Practices to Keep in Mind for 2023
Marketers and agents must stay updated about the recent trends and practices that can help them get a competitive edge over others. Let’s go over the best practices for lead generation.
1. Set Clear Metrics
If you don’t have a transparent metric system in position while using systems like Sales Dialer Software, then you may not know about the agents’ performance. So, you first need to choose the right metrics to help you improve the contact center’s performance.
With so many metrics available, it might be tempting to track them all. However, it might not be a practical approach since you’ll drown in the ocean of data. Therefore, you can choose a few metrics from the following list that are suitable for your business:
- Response times
- Resolution time
- Queue wait time
- First contact resolution rate
- Customer satisfaction scores
- Conversion rate
- Cases of escalations
- Abandonment rate
Choosing three to four KPIs (Key Performance Indicators) from the above list is best. That way, you’ll only get data for the most critical metrics that can impact your goals.
Analyzing the metrics will allow you to review and find areas that need improvement or attention. You can also use the performance metrics for setting future goals and improving overall performance.
2. Invest In Fresh Lists
One of the major mistakes businesses make is that they continue using the same lists for months and months. When you dial through Predictive Dialer, The exact numbers keep popping up, leading to frustration among callers and lowering the representatives’ morale, and the advantage of using an autodialer doesn’t make sense.
Therefore, investing in new lists will help you get optimal results is best. Most importantly, you should filter out all the disconnected numbers from the list. That way, the call center agents don’t waste time on calls that won’t convert into high-quality leads.
3. Facilitate Personalized Selling
Building trust is vital if you want the person to not only convert into a lead but go on to become a customer. And the best way to do so is by encouraging and facilitating personalized selling. Most agents use the same pitch for each customer and fail to connect with them.
Even if they convert it into a lead, it isn’t highly qualified and wouldn’t go on to become a sale. Therefore, it is vital to offer a personalized selling point that helps the agents to connect with the customers. Minor points like remembering the other person’s name or acknowledging their feelings can go a long way in building customer trust.
4. Focus on Training and Onboarding
No matter how many tools and technologies you use, the agents using contact center solutions have to deal with the customers at the end of the day. So, you won’t get optimal results if you ignore the training and onboarding process for your agents.
They should have the skills and capabilities to handle the caller on the other end. The training program should entail a comprehensive review of company policies and procedures. Additionally, it is best to cover the following things in the training program before the agents sit on the floor:
- Proper understanding of the products or services that the business offers
- Offer support once the training program is over
- If possible, hold a one-to-one training session
- Give helpful feedback and tips
- Developing customer service and communication skills so they can handle the calls
Remember, agents are an integral part of your lead generation process. If you don’t focus on them, you might not be able to get the desired results.
5. Motivate Your Agents
While providing the best Outbound Sales Tools and empowering the agents with skills is crucial, it is equally important to keep agents motivated. It is one of the most neglected lead generation practices that most call centers don’t pay much attention to. A motivated and happy workforce will have a stronger commitment to their jobs.
Therefore, they would be more interested in their jobs and will work on producing high-quality leads. According to a study by Gallup, companies that focus on and prioritize employee satisfaction will experience 23% more profitability. These companies can also decrease their staff turnover rate by 43%.
You can give them some time off if you notice that they feel a little bit frustrated. Moreover, you should offer constructive criticism to improve their skills. Also, ensure you have a positive environment in your workplace by organizing social events from time to time.
6. Implement New Technologies
Lastly, there is a growing emphasis on new technologies coming into the market, such as Ringless Voicemail or Omnichannel Marketing or Chatbots. While they’re relevantly new, they have a huge potential when it comes to lead generation. The most imperative practice for lead generation is to maximize efficiency and speed.
So, the best way to achieve this is by incorporating this technology. Let’s take chatbots as an example. It allows you to provide relevant information about the basic things to your potential customers.
Therefore, when they talk to the agents, they would have a fair share of understanding about your products or services. The agent can cut right to the chase and give them a sales pitch.
The Final Word
The lead generation practices in this article will help you revamp your call center. However, you should note that call center optimization isn’t a one-time thing. It is an ongoing process that would evolve with the ever-changing industry trends.
In a nutshell, the best practice for businesses is to continue learning about new ways and use them to grow. It will assist the call center agents in understanding the changing customers’ needs and adapting accordingly.