Cold Calling Tips and Tricks to Enhance Your Employee’s Productivity

Cold Calling Tips and Tricks LR

Wouldn’t it be best if you could exterminate the loss of prospects while also optimizing an agent’s inputs?

With our cloud-based predictive dialer, you can do just that. It comes with some amazing features such as time-zone-wise dialing, call recording, smart-pitch auto-dial, and the option to leave a voicemail on an answering machine. All of that is just the tip of the iceberg.

With the power of the cloud, now you can work with less hardware and scale faster with fewer resources. You can seamlessly integrate with any CRM through our restful APIs.

With all that power and tech in your hands, let’s see how you can make the most out of cold calling.

What is Cold Calling?

What is Cold Calling

Salespeople have been using cold calling since the advent of telemarketing. When you cold call someone, you’re contacting a potential customer or a client who has not expressed previous interest in speaking with a customer service representative or making a purchase. A cold caller gets information for cold calling through marketing and sales professionals.

The effectiveness of cold calling depends largely on the script that the salesperson follows as well as their acumen and their personability. Some amazing benefits of cold calling include immediate feedback response, personal connection, and a minimal likelihood of being ignored.

The biggest advantage, though, is the accessibility. This is the best way to inform potential customers about their presence and generate contacts and leads for newer companies.

Why is Cold Calling Important?

Cold calling can almost be considered vital for new and small businesses as it lets them reach new customers. As someone starting in your business, it’s your job to inform people of the product or service you provide so that they can choose to invest their money in it.

With the help of cold calling, you can master your sales pitch through repetition and through gaining real-time feedback that lets you know what works and what doesn’t.

You can make a human connection with the person on the call and gauge their personality, sense of humor, and get the ball rolling in a much more natural manner than an SMS or a business email.

Cold calling lets you gain relevant information about the demographic you are targeting.

For example, a person interested in your services or product might tell you why they’re choosing to go with you or prefer your competitors.

Common Cold Calling Mistakes that Eat Your Productivity

Common Cold Calling Mistakes

There are some mistakes that you should avoid when cold calling.

Not Knowing your Product:

if you do not know your product/service inside out, you won’t be able to tell your client what they want to know.

Calling to Wrong Target Audience:

Another mistake to avoid is talking to the wrong people.

Reaching to Unqualified Prospect:

Sometimes, you’ll waste your pitch on someone who’s not in a position to buy or is entirely the wrong person to be pitching to.

Lack of Cold Canvassing:

If you don’t listen to your client, you’ll end up not making a sale. Listen to what they’re saying so that you can help them better.

Avoid Pushy Closings:

Don’t try to close too soon as that makes you appear unprofessional and too pushy.

Sounding Unconfident:

Another mistake that could cost you is sounding unconfident. People don’t like it when someone who’s pitching them a product sounds timid.

10 Cold Calling Tips to Win You More Sales

Even the best salespeople need a little help sometimes. So here are some cold calling techniques that really work and help you win more sales.

1. Know when to call

If you keep calling a prospect at the wrong time, you’re going to face rejection. There are optimum times to call a prospect and there are bad times.

For example, the worst you can do for your cold calling campaign is call someone on a Friday afternoon, when they are about to get off work and start the weekend.

Similarly, Monday mornings are a big no as well. People aren’t ready to start the week yet. The best time to call someone is on a Wednesday or Thursday. The best window to contact someone is early morning or later in the afternoon.

2. Research before you cold call

While it is imperative to research your product or service, it’s even more important to find out what kind of prospects you are targeting. Know the demographic, learn their trends, and when they pick up the phone, ask first if they are the decision-maker of the house or not.

You don’t want to pitch someone your product only to find out that they’re just a guest at the house or someone not in charge of the household. Use LinkedIn to your advantage to find out who the decision-maker is at a business before you call them.

3. Master the right tone

The right tone needs to be lively, energetic, and friendly. Your tone determines the success of the cold call. One of the research says that the right tone determines the success of a cold call at a rate of 93 percent.

You need to be confident while talking to the prospect and maintain a consistent tone throughout the call.

4. Small talk is completely fine

Sometimes, sticking to a script can be a one-way ticket to boredom for both you and the prospect. You can make small talk to break the monotony and indulge your prospect before you pitch to them.

Also read: Small Talk Ideas for Telesales Calls

5. A detailed script is your friend

Sometimes, no matter how experienced a salesperson is, they can get confused or befuddled while talking to the prospect. This happens when they don’t have a detailed script on hand. A line-by-line dialog guide that follows a natural flow of conversation will help you get over your nervousness and direct your message at the prospect more effectively and with focus.

6. Tell them how you can help rather than the features of the product

People want to know how a product or a service can help them in their daily life. They are not interested in a certain product just because of its features. They want to be sold on the idea that the product will improve their lives drastically. Play that angle and let your prospect know how you can help them. People buy value, not things.

Also read: Cold Email vs. Cold Calling – The Ultimate Cold Outreach Tools

7. You can be personal

You’ll have a higher success rate if you come off as warm and friendly. If you’re in the middle of the conversation, ask them for some personal details or offer some quips from your life. Engage in a real conversation. This will put people at ease and make them feel relaxed, allowing them to show genuine interest in you and whatever you’re pitching.

8. Have a follow-up strategy

follow-up strategy

It’s important that you have a follow-up strategy if, say, someone doesn’t answer the phone right away. You have to call a minimum of three to five times before giving up on a prospect. Also, once you’ve given them the spiel, you’ll have to get in touch with them again to confirm if they are still interested or if they want to be directed somewhere else.

9. Give the prospect time to talk

Learn to listen to what they have to say. Ask them a few questions about their needs and what they expect from a product. Hear them, then convey your message, then listen again. This gives the conversation a natural feel as opposed to a one-sided robotic exchange.

10. Embrace rejection

Don’t be afraid of hearing the word “no.” Take it as an opportunity to refine your pitch and target a different list of prospects. Cold calling requires persistence and consistency.


Living at the intersection where superior salespersonship meets groundbreaking technology ensures that your cold calling campaign will be effective, allowing you to draw in business, create a decent client base, and become a cold calling master. To get more insight on how Cold calling can be your ultimate solution and what are do’s and don’t of it, reach our experts today and get started with your Free Trial.