It was also observed that the recipients appreciated the mode of communication; a factor that actually led them to made a call in return. The effort of communicating with a non-intrusive technology was acknowledged immediately, and it raised the chances of the success of the fundraiser campaign.A social cause must capture the mass without disturbing their daily schedule. We had the ringless voicemail to the rescue.
Problem:
A political party needed to run a fundraiser campaign. Their target audience was not confined to a specific region, but their preference was to connect with employed individuals.
Their requirements were to spread the message to the mass, without causing disturbance in their daily routine. Moreover, they needed a provision where their audience could get in touch with them after receiving the message.
Solution:
The only service that best fits this requirement was the Ringless Voicemail. It sends a recorded message directly to the voicemails, without making a call to the phone number. This is a non-intrusive technology that delivers straight-to-voicemail.
We ran the campaign in an entire state with our inbound-outbound RVM solution. This would allow the recipient to contact the political party for further details.
So the party recorded a message (40 seconds long) including the agenda, and the specific details about the fundraiser. The message was transmitted in the state, based on the provided database. The interested individuals were easily able to connect with the representatives of the party.
The non-intrusive technology allows the recipients to listen to the message at their convenient time, and process the information. This creates an environments where the recipient willingly listens to the message. Here, the chances are high for him to make a contribution for a campaign of this kind.
It was also observed that the recipients appreciated the mode of communication; a factor that actually led them to made a call in return. The effort of communicating with a non-intrusive technology was acknowledged immediately, and it raised the chances of the success of the fundraiser campaign.
Result:
The fundraiser was run on comparatively a very small mass, but the conversion ratio was higher than any campaign they had run before. The final amount gathered was much higher than the expected amount, owing to the behavior of responsiveness of the recipients towards a non-intrusive technology.
