We at LeadsRain hope that you are having a wonderful start to the 2018 year. Well, we certainly are having an awesome time, our sister company Targeto Inc, that is now a year old got featured in Inc.com, in a blog by James C Paine titled People-based Marketing: 9 start-ups to watch in 2018. Also LeadsRain is all pepped up to exhibit at LeadsCon 2018 and Dreamforce 2018, we hope to see you there!
So let us help you in whatever little way we can to make your 2018 awesome. Here are some of the mistakes that we have made also the ways you can not make them or even undo in your voice broadcasting marketing strategies. Hope that you find many things of value in this piece, cheers!
Wearing all the tags at the same time
In voice broadcasting, it all starts with the content: write up a script, verify and re-verify keeping in mind points that will give your customers the brand message deliverance. Do not be the Shakespeare of marketing; unnecessary jargons are a big put off. Do not brim with the keywords and synonyms of your services, that just doesn’t make sense. Cultivate a message, a pass by the need of people and draft your content accordingly.
Make sure your marketing team the one that is creating your voice broadcasting campaign, your sales team which knows your customers best, research persons with knowledge of all things statistics be together while creating a voice broadcast message. You can’t expect a newly hired copywriting intern to write you a message that will showcase your brand in the most effective way to all your customers. Also make sure what you say in the voice broadcast message is congruent to your content in the website, yet not completely similar.
Shooting in the dark
What’s in it for me that is what every customer looks for. So keep in mind that in all your marketing endeavors you have considered this point. Do not keep selling your product and its features, but sell the experience the customers can get from it. Make sure you know what your customers need and try to deliver that in your voice broadcast message as this is the only thing that will give you the attention of your customers.
Your message should be in accordance with the audience you are targeting, certainly as your tone with youngsters and the elderly group of people. The tone and design of your voice broadcast message also depend on whether you are talking to a new lead, referral or an existing customer. Decide according to the audience type that you are targeting whether you want to keep a friendly, personal, professional, quirky, humorous or to the point tone just so to avoid brand aversion.
Leaving them directionless
Do not forget to provide them with a call to action. Do not leave them directionless, ask them to give you a call on any said number or better yet give out your website name and other social media addresses to like twitter handle, etc. to inform them more about your company and product with an added benefit of increased online traffic.
Also as you can record long voice broadcast messages you can ask them to fill up forms and asked questions with closure, For, eg, would you suggest us to your friends and family, please answer in Yes or No.
These functionalities of Voice Broadcasting Software can help you create more personal relationships with your customers.
And then there is the standard CTA like Press 1 in order to directly speak with them and press 2 to opt-out of receiving future voice broadcasts.
Would you send out messages to endorse your buffet meals at 9:30 in the night? Anyone with a sane mind would not. Reason why? Because who likes to think of food after they’ve eaten, now you can only imagine the effect on brand this kind of marketing would give. Stay relevant and communicate as if in real time.
When all is done, you need to refine your speech. Make sure that your pauses are not too brief and not dramatically long, check your diction, cadence, tact, and pitch of speaking. Hire a voice-over artist if anything.
Failure in choosing a right marketing carrier
Now that you have done almost everything to execute a perfect voice broadcasting campaign you might need an ideal voice broadcasting carrier. Our user-centric voice transmission system meets all your marketing needs in the most efficient manner. To know the intricacies go here.