Why being Native Salesforce Matters

Anyone who is in the business of lead generation and direct marketing will have heard about Salesforce. It is the most preferred CRM. Countless businesses have integrated their services with Salesforce and why shouldn’t they?

By natively integrating your business app with Salesforce, your app will be built on Salesforce tools, will be certified by their team and it lives inside their infrastructure(including your data). It will enable you to reach your leads and customers directly from within your Salesforce account. 

“Companies already using the Salesforce platform, which is a significant percentage of forward-looking companies, are going to want to find solutions that are built on the Salesforce platform, because the benefits of doing this are enormous,” says Jonathan Sapir, founder of Work-Relay – a collaborative work management platform.

For organizations that have already invested in the Salesforce platform, leveraging the power of the platform becomes the next natural course of action.

So now let’s move on to the distinct advantages of using a natively integrated Salesforce App.

1. The first and foremost is the ease and accessibility the integration provides. Businesses do not have to worry about syncing data or accessing it.

A fast, single database where all your customer data is stored grants a convenience which increases the speed of tracking data and generating reports.

2. As a natively integrated app, you can benefit from the Salesforce ecosystem, where the revenue opportunity is estimated to be 3 to 4x that of Salesforce itself (Source: IDC’s Salesforce Economic Impact Model, 2016). 84% percent of Salesforce users use a minimum of one partner application. Such a high percentage of users will prove to be a market as good as a gold mine for any business.

3. Salesforce users continue to grow at a rapid pace. According to its 2017 Annual Report, there are more than 150,000 Salesforce customers and the AppExchange is the central place where these customers go to find applications to extend their CRM.

As the premier marketplace for business applications, customers are assured that if you are listed on the AppExchange, you are trustworthy. This will help businesses gain exposure for your product with the Salesforce marketplace.

4. The AppExchange considers itself to be a family of partners who work in close collaboration and interact with one another. You can, as a business, network with others who have been longtime members of the AppExchange to learn best practices and grow your business.

Many Salesforce partners also leverage other partner solutions built into their product to hike functionality and to solve their own problems.

There you go, folks! These are the benefits that we at LeadsRain have gained by natively integrating our app with Salesforce. With Ringless Voicemail, we have also integrated our Text Messaging and Phone validation service Thus, along with sending voicemails that do not ring to your contacts in Salesforce, you can also serve them with text messages from our Mass Texting service.

If you have any queries or questions regarding our products and services feel free to contact our support team at support@leadsrain.com and we’ll be glad to help. You can also visit our website here to know more about the other services that we proffer.