The advent of technology has made many things easier and rapid for us. Still, it has also caused a significant reduction in our attention span, meaning that we don’t spend too much time listening to something that we don’t find interesting. Therefore, the competition to make your content more interesting and engaging for the audience has increased tenfold.
Call centers are at the epicenter of the marketing industry, where hundreds of thousands of clients are targeted every day for different products and services. However, For some campaigns where products or services are not directly targeted, call center operatives have to work too hard to generate leads and convert them into sales, thus making their work much more difficult.
Therefore, many call centers integrate announcement services which are known as voice broadcasting software. It is a platform that automatically makes outbound calls and delivers marketing content regarding different products and services. With Press-1 set up Rainmakers are getting opt-in leads only who are interested in real-time.
Whether or not voice broadcasting is a suitable solution for many businesses is a debate for another day. Still, the same system can be leveraged for outreach in non-profit organizations.
Let’s have a look at how you can empower your charity campaigns through Survey using voice broadcasting.
How to Use Voice Broadcasting Systems for Charity Campaigns?
Here is a brief walkthrough of how voice broadcasting services are set up and used for various purposes, including designing and running charity campaigns for non-profit organizations.
Preparing a Contact List
The primary application of any Press-1 Campaign is to access a predefined contact list, which contains phone numbers of potential customers or, in our scenario, contributors and donors. You can begin this step by importing a contact list or creating your own based on the country, city, or area. Some voice broadcasting systems also provide you with the option to prevent dialing a specific phone number by adding it to the “Do Not Call” or DNC list.
Composing a Message
Just as you are doing marketing for any business, product or service, you also need to prepare your marketing message for your charity campaign, which should contain all the details you want to share with the contact list you will call. The message should be captivating and shouldn’t have too much of a “sales” or marketing touch; otherwise, people will tend to drop the call before even listening to what you have to say.
You can also use built-in recording software to record the message for the calls, and some voice broadcasting software also has text-to-speech converters, so you can simply enter the text and convert it into a voice message.
Choosing the Preferences
When you have recorded your message successfully and selected your contact list, you also have to select certain preferences in your voice broadcasting system, which will determine whether you make use of certain options or choose to skip them as the system calls up your contact list one by one. Some of the basic features include choosing to leave a voicemail if a contact doesn’t pick up their phone or hang up when the other persons’ answering machine comes up. You can also set it to redial the number once before moving on to the next one.
Defining the Schedule
Another wonderful benefit of using Press 1 campaigns is that you can also set the schedule for your recorded messages to be transmitted to your contact list over a specified time period. This way, you can control when the broadcasting campaign starts and when it ends. Therefore, you have more control over your charity campaign and will be able to have a greater outreach.
Benefits of Using Voice Broadcasting for Non-Profits
Here are some known benefits of voice broadcasting that can be leveraged by non-profit organizations for their charity campaigns.
Unlimited Access to Accounts
Call centers have numerous agents that are used for growing or promoting a business. Similarly, non-profit organizations have access to unlimited agent accounts, which can be linked to voice broadcasting software and used to deliver campaign messages to maximum people at the same time. This will help you reach out to more people in a single day, therefore increasing your chances of receiving donations.
Easy Management of Volunteers
If you are running a non-profit organization, you will have a high number of volunteers who will be contributing to further the cause. However, managing a lot of volunteers at the same time can be quite challenging, especially if you have limited workstations. Through voice broadcasting, you can manage and schedule your volunteers efficiently so that your charity campaign can run smoothly without any hurdles.
CRM Integration
The best part about a voice broadcasting service is that it can also be linked to your existing CRM. For example, suppose you have hosted a fundraiser recently, and you have a list of attendees, along with their contact information in your CRM. You can sort them by how many people attended the event for the first time, how many of them donated, and how many are regular attendees of your fundraisers.
Next, you can use this information to create your contact list to know which people you want to contact for your charity campaign, knowing that they are more likely to donate to other people.
Easy Payment
With voice broadcasting, there is no fixed subscription model that you have to follow, which can put quite a lot of financial burden on non-profits. Rather, you pay for the calls that are made. In this way, your money is more wisely invested, and you can be sure of saving your operational costs. In addition, you are usually billed at the end of each month, and you have concise and clear information about how much you have to pay.
Conclusion:
In a nutshell, voice broadcasting systems are the next big thing when it comes to call centers and marketing, which means that they will be around for a long time. Their usefulness for non-profit organizations also makes them a valuable resource for charity campaigns, which are focused on receiving maximum donations for genuine causes.
