Want to abound your cleaning business and generate leads? Cold calling can be an invaluable tool in your marketing arsenal. Throughout our blog, you’ll capture the importance and some tips for cold calling that will drive your cleaning business forward.
The global cleaning services market is projected to reach $74.3 billion by 2026, with a compound annual growth rate (CAGR) of 6.2%. (Grand View Research).
Scroll down for more info! Secure valuable appointments with the well-crafted script, specifically designed for your cleaning business.
What is Cold Calling For Cleaning Business?
We all know what cold calling is. Right? It’s a sales and marketing solution where a salesperson makes calls to unsolicited leads concerned about selling a product/service. Cold calling is connecting with potential customers or clients who haven’t yet expressed any prior interest in your products/services.
Does it come to your mind, too? Where do the sales reps get the leads info? Sales reps typically get lists of cold call leads via subscription forms/referrals/communication channels/networking/word of mouth, etc..
But if we get into the concept of cold calling for cleaning business. Here, we come to the point— the enactment of conducting unsolicited phone calls to generate leads and secure cleaning business. Cold calling is a valuable marketing approach in the area of cleaning business.
Cold calling is an opportunity in the cleaning business to identify and target specific market segments or industries that are most likely to require cleaning services.
An exclusive counsel: To make cold calling more effective and efficient, cleaning businesses can implement high-tech tools such as CRM systems and Sales Dialers.
Global Market Insights for the Cleaning Industry
The global cleaning services market size was expected to grow at a compound annual growth rate (CAGR) of 6.6% from 2023-2030. Well, according to recent statistics from the UK cleaning industry, they’ve always remained on the vanguard thereafter, offering important services—as well as being in demand.
It is forecasted that 80% of American households with two incomes will use a cleaning service in the upcoming years, according to the US Department of Commerce.
Grand View Research has segregated the global cleaning services market based on type and end-use.
- Type —–(Revenue,USD Million, 2017 – 2030)
- Window Cleaning
- Vacuuming
- Floor Care
- Maid Services
- Carpet & Upholstery
- Others
- End-use ——(Revenue, USD Million, 2017 – 2030)
- Residential
- Commercial Spaces
- Institutional
- Government
- Healthcare Facilities
- Hospitality
- Aviation
- Others
Let’s have a look at some of the statistics from the UK cleaning industry;
- In the United Kingdom, the revenue in the Household Cleaners market is projected to reach US$1.54bn in 2024.
- It is foreseen that the market will experience an annual growth rate of 3.69% (CAGR 2024-2028).
- When compared globally, the United States generates the highest revenue in this market, amounting to US$7,982m in 2024.
- In terms of per-person revenues, the United Kingdom will generate US$22.61 in 2024.
Why is Cold Calling important for Cleaning Companies?
Cold calling plays a crucial role in the success of cleaning companies by allowing them to directly reach out to potential customers who may not be actively seeking cleaning services. By proactively making such cold calls, cleaning companies can create awareness and generate interest in their offerings.
Another important reason is that cold calling enables the opportunity to expand their client base and increase their customer acquisition rate. Cleaning Businesses can tap into untapped markets by discovering potential clients who may have never considered cleaning services before.
Many cleaning companies also utilize the automation of sales dialers to accelerate the effectiveness of cold calling. Sales dialer is the technology that automatically streamlines the process of making multiple calls—allowing sales reps to focus on engaging with prospects, building relationships, and closing deals.
Cold calling acts as a high-powered tool to create brand awareness and showcase the expertise and reliability of the cleaning company, therefore guaranteeing the possibility of gaining new customers.
Now, let’s consider some of the notable cold-calling statistics you should be aware of for your cleaning business success in 2024.
- 82% of customers accept meetings from a cold call.
- Almost 2.5% of cold calls result in successful meetings.
- The optimal time for cold calling is between 11:00 am to 12:00 pm or 4:00 pm to 5:00 pm. (Salesmate)
- The success rate of cold calling is higher on Wednesdays than on Mondays at 46%. (CallHippo)
- 49% of buyers are likely to prefer cold calling as the first point of contact. (HubSpot)
- Almost 43% of cleaning companies outsource their cold calling.
9 Cold-Calling Scripts for Cleaning Business
Cold-calling scripts are really helpful for keeping an eye on cracking down on the deal when you want to reach out to potential clients. Below, we have mentioned some scripts that you should learn– a simple cold-calling template for cleaning businesses that will work.
1. Special offer script
“Hello, Aly!
We’re currently running a special promotion for new clients in your area. By partnering with you, you can enjoy a 50% discount on the total amount with complimentary deep cleaning services. This is a limited-time opportunity, and I wanted to extend it to you.
Would you be interested in taking advantage of this exclusive offer?”
2. Pain point script
“Hello!
We understand that cleaning can be a time-consuming and challenging task for businesses like yours. Our professional cleaning services can help alleviate that burden, allowing you to focus on your core operations.
Would you be interested in learning more about how we can assist you?”
3. Offer Carpet Cleaning Services
My name is Ana from the Professional Carpet Cleaning Service provider, we offer carpet cleaning services using advanced equipment and eco-friendly solutions.
Are you currently satisfied with the condition of your carpets, or would you be interested in a thorough cleaning that removes deep-seated dirt and stains?”
4. Script for healthcare facility cleaning
“Hi, I am from the ABC cleaning business.
We specialize in providing comprehensive cleaning services for healthcare facilities. We are well-versed in maintaining strict hygiene standards and following industry protocols.
Can we arrange a meeting to discuss how we can create a clean and safe environment for your patients and staff?”
5. Seasonal cleaning script
Hi there! I am from an XYZ cleaning company.
As the seasons change, it’s the perfect time to refresh your home with our comprehensive seasonal cleaning services.
Our skilled team will deep clean your entire space, leaving it spotless and ready for the new season. Are you interested in learning more about how we can help you maintain a clean and welcoming home all year round?”
6. Residential cleaning script
“Hey! This is Zaid from XYZ Cleaning Business.
We offer top-notch residential cleaning services that can help you maintain a clean and comfortable home. We know how hectic life can get, so let us take care of the cleaning chores for you.
When would be a convenient time for a complimentary consultation to discuss your cleaning needs?”
7. Testimonial script
“Hi there! We’ve had the pleasure of working with businesses similar to yours in the past.
Our clients have consistently praised our professionalism, reliability, and the quality of our cleaning services.
If you’d like, I can share some testimonials from satisfied customers who have experienced the differences our services can make.”
8. Green cleaning script
“Hello! I am speaking from Leafy Cleaning Company.
Our eco-friendly cleaning products and practices ensure a thorough and safe cleaning experience without compromising the environment.
Would you be interested in exploring our green cleaning service to create a healthy and sustainable space for you and your surroundings?”
9. Commercial Cleaning services
“Hello, my name is Cen and I represent ASD Cleaning Business.
We specialize in providing professional and reliable office cleaning services. We understand the importance of a clean and healthy work environment for productivity and employee satisfaction.
Can I schedule a time to discuss how we can help keep your office spotless?”
How can you grow your cleaning business quickly?
Do you want to know how to grow a cleaning business fast? If yes, have a look at our mind-blowing tips to achieve impressive results in a short period. As we know, cleaning services are high in demand and businesses at this point can grow quickly in the cleaning industry.
Tips to grow your cleaning business quickly are:
- Define your target market
- Build an online presence
- Encourage referral programs
- Collaborate with local businesses (real estate agencies or interior designers)
- Automated follow-ups
- Provide flexible scheduling
- Utilize email marketing
- Hold social media platforms
- Offer eco-friendly cleaning solutions
Let’s peep at some data-driven content;
- The demand for eco-friendly cleaning services is projected at a CAGR of 5.8% from 2021-2028.
- Sales dialers can boost sales productivity by up to 400%
- Email marketing has an average ROI of 4200%.
- 84% of people trust online reviews.
- Omni-channel marketing strategies on average, a 25% increase in sales.
- Loyal customers spend, on average 67% more than new customers.
Conclusion
You can make a lasting impact on potential customers during cold calls! Towards the end of the blog, you’ll be equipped with cold calling techniques, lead generation, book appointments, and ultimately grow your cleaning business. Happy calling!
