I’m sure all of you have received a couple of those promotional texts. In modern times, we all want our business to reach as many customers as possible and generate the best returns.
There are several ways of doing this, but one of the best methods is the Bulk SMS method. Bulk SMS is skyrocketing and this written piece will elaborate on how you can leverage its potential to expand your business.
How can Bulk SMS help you promote your business?
There are a number of ways you can use Bulk SMS to promote your business, and at the end it all boils down to how you write a message that can pull people in.
Leverage Personal Information
Gathering and leveraging personal information can go a long way. This can be done for instance, by grouping your SMS lists into sub-lists based on birthdays, anniversaries, and other information of that kind.
After that, you can send them a message like “Happy Birthday, Mr. XYZ,” followed by your pitch. Trust me, it’ll have a much greater effect than just sending a text saying “ Hi. We are so and so. Please buy our product.” The former will forge a stronger bond between you and your customer.
Texts be To-the-Point
SMSs are short, and you can and should use it to your advantage. The best way is to send a text that cuts to the chase and explains exactly why it is in someone’s inbox.
“Hello, from ABC Shop. Here’s your 50% off discount coupon! Thanks for shopping with us last week!”. See that? With such a message, people will know who it is from and why it’s there.
No one says no to coupons. Coupons are one of the guaranteed ways to convert a lead into a customer. Give them a discount coupon, or basically a coupon of any kind.
Its human psychology that customers will not buy a product worth $100 but they’ll buy one which is $200 and then $100 after a 50% discount. Why shouldn’t you leverage that?
Personalise the Message
When a customer feels a certain kind of special treatment is being meted out to them only, their chances of converting becomes high.
So a brilliant way of converting them is to send ‘personalised messages’. An example could be “Hey Mr.X, here’s 200 credits only for you. Thank you for being a loyal customer to us!” That has got to charm most people.
Another simple yet effective way to use Bulk SMS for brand promotion is to use it as a ‘reminder’. You can send your customers a reminder about the launch of a new product, an ongoing sale, or any other general purpose.
A reminder keeps customers in the loop and also provides you with a chance to ensure they get pulled in.
So that was a brief about Bulk SMS services and a few points from an array of possibilities on how you can use it.
Bulk SMS marketing is ripe currently and you should leverage it to your advantage as much as possible. It provides high conversion as well as open rates, along with affordability.
We at LeadsRain offer Bulk SMS services at cost-effective rates. To get free demos, or to know more about the what, why and how of us, visit our website here or shoot an email to firstname.lastname@example.org.