How to be TCPA Compliant and still reach out to all your audience!

 

Reach out to your customer being TCPA compliant


Do you know that you need written consent of customers to send them commercial text messages or a call? In a nutshell anything that rings and notifies the person it is sent to comes under TCPA Compliance. But Ringless Voicemail is an information service that  doesn’t ring so and is thus exempted from TCPA.  

The CTIA’s Best Practices Guide for SMS Marketing and Communications, released on January 19, 2017, emphasizes more on TCPA compliance and consensually obtained data or opt-in data.

The Telephone Consumer Protection Act was set to effect in 1991. Basically, TCPA compliance limits automatic telecalls, telemarketers, robocalls and commercial SMSes.

Simply put, the TCPA clearly states that businesses and/or organizations must receive express written consent from individuals prior to sending any SMS/text messages to them.

TCPA compliance aims towards maintaining the integrity of the privacy of the people. According to TCPA compliance it is not enough for businesses and organizations to market to people through SMS or call, even if the people marketed to are prospects, potential leads, or existing customers.

They need to have the written consent of the customer now and not just obtaining the phone number, you can read in detail about getting the written consent here under “Written Authorization”.  

Not keeping your policies aligned with TCPA regulations can cost you heavy fines and class action lawsuits. Damages start at $500 and go up to $1,500 per recipient for each text message sent. To get more in depth knowledge on compliance guidelines you can visit here.

TCPA compliance is not as ominous as it seems to marketers. Marketing to this opt-in data can ramp up your marketing game to the fullest and help you generate better ROIs. Our state-of-the-art bulk sms text can help you achieve your direct marketing goals. You just upload your data, make sure you have written consent of all the users and we will shoot them to the respective addresses.  

But what if you just don’t have the consent yet and want to reach out to your prospects and leads and customers without any hassle? I have just the right solution for you. You know what is better than texting? Listening to someone talk. That just adds on to the stimulus and also passes on the messages more powerfully.

Our Ringless Voicemail services are just the right tool for you. Ringless Voicemails come under Information Services and are thus FCC and TCPA complaint. Ringless voicemails, as the name suggests are no rings and only notifications, and thus they do not cause any inconvenience or annoyance to whomsoever they are sent to.

On a slightly different but relative note, Ringless Voicemail and Bulk Text Messaging services have been integrated natively with salesforce this year! You can thus enjoy TCPA compliant services and maximum outreach through both of our services with the least amount of hassle.

To get free demos and know more about the how, why and what of us write to us at support@leadsrain.com.

 

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