Cost Effective
Bulk SMS Texting is a very suitable marketing technique for financial sectors because of its reachability and that mostly everyone has a smartphone. Another popular marketing method is Email Marketing but it has lower open rates than SMS Marketing and also requires more amount of resources to give out the desired results.
First, ask them
Mass Texting Services can be used by financial services to lend out options to their customers and clients. Marketers of financial services can give people options regarding any new policy, regulation or any major or minor change. Letting customers take part in such micro decisions can increase seller-customer relationship exponentially.
Then tailor accordingly
Now since mass texting service has helped you ask a certain number of questions to all your customers, put their feedback to good use. Tailor your services accordingly this will increase the trust between you and your customers.
Aids customer support
Bulk SMS gives you the best platform to reach out to your customers time and again at different points of a sales funnel. It doesn’t matter if they are a customer or a prospect your right text messages at the right time can aid them with a lot of closure.
Future-proof
Almost all of US population have a mobile phone, and 75% of them receive text messages. Also, 95% of the youth between the age of 18 and 29 have frequent use of text messaging, making it one of the most future-proof marketing channel. This marketing method doesn’t require any internet and this makes reaching out to customers easier at any point in time.
Removes Barriers
Bulk SMS helps to remove the barriers in communication, making them more personal. These barriers could be, organizational, personal, physical, perceptual etc. These barriers create obstacles in marketing conversations, and they can be surpassed by SMS marketing strategies.
Reminders
Best way to keep notifying them about due dates of their payments or new updates in policies, or any rewards to claim, bulk SMS texting is the way to do it.
P.S.
Though Mass texting services is one of the most sought-after services to market and reach out to customers directly and create one to one relationships but it is to keep in mind that the audience that you upload to target with text messages should have opted in for the same. New CTIA, FTC and FCC guidelines have now made it compulsory for marketers to get written consent of the people.
Furthermore, we would like to stress on the fact that you go through the below-given links to check whether the data they have is opt-in data and thus compliant to all policies. The service providers will not be liable to any of the damages caused otherwise.
