How to Boost your Real Estate Business with Marketing Automation

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Commonly, a home is where one’s heart is. Second-home is where their investment is.

But by the time one tries to reach the stage of so on and so forth, they are already dealing with numerous listings of premium properties, professionally.

Thus begins the juggle of time; with pressed schedules of open houses as well as keeping track of the responses to advertisements.
Sometimes, these promotions naturally attract a sea of interested customers, filling up your inboxes and voicemails.

But more often it is you, the real-estate marketer, who needs to devise a strategy to pull them in.

However, you are always thinking that it may require more than an army to do these tasks. Furthermore, you may say marketing without supervision is complicated.

But is it? Well, not ‘realty’. This is where automation becomes a vital part of managing a lot of the work you do!

From managing an efficient follow-up and database management to encouraging business growth opportunities, it takes good care of your current clientele while building strong relationships with the potential leads as well as nurture them.

How? One may ask.

Powered by a holistic approach, this platform becomes a tool to help you streamline lead generation, segmentation, lead nurturing and scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement.

All these, without taking the conventional route of spamming their digital spaces and driving towards closing sales.

There is definitely more to it!

As a single-source platform, it combines multiple-channels from direct mail and phone campaigns to online, social and mobile initiatives, using the analyzed data available across CRM, lead management system, web analytics platform, and other systems.

So that you can stay at the top of every manual task while saving your time.

Was this always the case though? Methinks not.

The picture of the real-estate industry looked quite different, a few years back.

You see, as still being one of the most sought-after investment choices among people of all walks, it had to be sold, one way or the other.

That pushed every agent to up their game from just door-to-door. They started engaging in the grueling chore of cold calling for hours a day and then gathering excessive amounts of data.

Leaving no scope of human errors and the ever-changing market economics made it rather difficult to hold on to this network and sell to the right customer.

One lapse in the client satisfaction and it could all be down the drain. And who wants that after 16-hour long application of the age-old persuasive methods.

Hence, it was now under the leadership of many real-estate brands and realtors to revitalize their game and come up with innovative campaigns to put themselves out there.

Thus began its helix of evolution that expanded at a lighting rate!

The physical structures showcasing witnessed a digital transformation. Virtual reality became an integral part of this transformation. 3D line maps, e-books for contact listing, the era moved on to an overhaul.

Social media marketing, Creative video and written content creation, useful tools and options to target audience geographically or demographically, SEO based promotions, pay-per-click models like Google GDN and search ads; dwelled in the underbelly of breaking the cliché of property advertisements.

This sector could now flag one’s digital footprints and redirect them to visit a particular project site and/or book a project, benefitting the overall sales.

Nevertheless, what does the umbrella of the present look like?

It, with certainty, seems to be a leads raining package of a result-oriented goal of a well-performing campaign while being cost-effective; that stems from an organized web-based system.

Moreover, it also eliminates the tedious, manual tasks, furthering an enhancement in inbound marketing.

It doesn’t stop at that.

The tech-savvy realtors can now freely go out there and seek new customers, while maintaining their focus on giving the desired consumer experience, even to those who have just started their real estate journey.

Preferably, online.

Because of the use of Artificial Intelligence, the on-ground engagement has reduced to a minimum. Automation and Omni-channels took precedence and ensured an expression with the conversion with less time consumption.

Furthermore, with the use of different apps and tools, and more time at hand, realtors could now do the following without self-intervention.

  • Follow up with leads
  • Email new listings to review
  • Book viewings for the customers
  • Prep and run advertisements
  • Update social media posts
  • Respond to emails from other agents

This design, however, doesn’t promote bombardment!

It rather directs one to rain leads through a step-by-step process to achieve the end goal – offering the best of one’s services.

· Firstly, it customizes interactions based on the current trends and key metrics, accumulated from the data of every touchpoint that an agent creates.

· Secondly, it bridges the gap between realtors running a successful tailored campaign than mere sales by connecting to the right market.

· Thirdly, it facilitates rich text message, voice broadcast, ringless voicemail and predictive dialer facilities from this software.
And if there was any fourthly, then it would be to anchor all these stages of lead generation in 2020 in the simplification of the intermediary processes, such as data entry, call-backs, and paperwork.

Thereby, based on the bottlenecks you deal with on a daily basis, it is only Leadsrain’s services that help make sure no one falls through the cracks.

So that even when you are away, you are managing multiple relationships with your workflow, at any stage of its development and making it rain!

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