As a marketer, You might be in a dilemma – whether to choose SMS marketing or MMS marketing? I have got your answer right here. Let’s identify the key difference between the SMS & MMS marketing campaign.
The fact: Did you know SMS messages have a whopping 98% open rate?
Difference between SMS & MMS
|Format||You can send only simple text.||You can send more than simple text, including – images, audio, GIF, links, PDF, video, etc.|
|Visual Preference||Users can only read the simple text along with a simple URL to preview. Seeing the actual images or videos is not possible.||Users can have a visual presentation – a physical attachment of the message delivered. May it be image or video.|
|Engagement||Simple text can’t create high engagement.||Compared to SMS, MMS can create high engagement due to visual format.|
|Message Length||Maximum 160 Characters (Including the short link of the page you want receivers to redirect)||Up to 1 MB (Including the Physical attachment and the Text Message or link etc.)|
We can say one thing for sure –
“What SMS can’t do, MMS can do that.”
Audience preferences are evolving day by day. Business professionals prefer conversation over text, instead of approaching through calls or emails. Text & MMS messaging is far more convenient for them as it doesn’t disturb their routine life.
Moreover, Receivers don’t have to install any application or learn a new interface. They can easily access SMS & MMS in their cell phone.
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of that information three days later. – Brain rules.
You can understand the importance of visual appeal in your marketing campaign. That is possible in MMS marketing.
Whether you choose SMS or MMS, here are some suggestions you can consider:
- Always add “Call To Action” in your marketing campaign.
- There are various marketing strategy possibilities. You can merge other marketing strategies with SMS & MMS marketing as well.
- Don’t make up your mind on the MMS marketing campaign based on the first attempt. Results can vary as per the number of attempts, quality of message and leads, and your overall marketing strategy.
- What kind of message do you want to deliver to prospects? – Have clarity on it and define your marketing goals accordingly.
After having a clear understanding of SMS & MMS marketing, You can consider working on it. LeadsRain offers MMS marketing for businesses who want to get high ROI. You can even get detailed insights into your MMS campaign with LeadsRain. Book your demo for MMS marketing today with our LeadsRain specialist.