No one can dispute the effectiveness of SMS Marketing in “I would rather text” age. And if you are here then it means you realize that too. We have compiled a list of steps on how to execute SMS Marketing.
Step 1 – Define Campaign
Before you start any marketing effort, it’s critical to define a goal.
A clearly defined goal will not only bring better results but also help define metrics to measure the effectiveness at each step.
Step 2 – Define Your Audience
Find the correct people who would love to hear more about you, this demographic will make a huge chunk of your leads. Ask them to opt-in for your messages.
Ensure that you reach out to only those who have agreed to receive your messages.
Step 3 – Create Content
Almost every American considers their mobile phone as a personal and sacred space. Hence whatever you send needs to add value to the client. Create exclusive content or offers, keeping in mind the aim defined in Step 1.
Step 4 – Find the Correct Tool
Find a tool that allows you to send bulk messages and provides decent features. Try to choose a vendor like us that will nurture your lead with multiple channels through Umbrella Approach.
Step 5 – Sending Messages
This is how we send messages.
- Login to your LeadsRain account.
- Upload your message
- Select Schedule time
- Create a Campaign
- Upload your leads (list of numbers)
- Sit back and Relax!
LeadsRain will automatically start sending SMS to all the mobile numbers in the list as per your scheduled time.
Step 6 – Analytics
Measure the success of your campaign once it is done by analyzing the reports provided. We provide fully customized reports for each of your campaigns.
Step 7 – Follow-ups
Follow up after a while to keep your leads warm, this may also be an opportunity to feel out the audience before starting another campaign.