There has always been great debate about customer privacy in the marketing world. Therefore, different countries have executed different laws to regulate marketing practices.
Let’s discuss two of the acts – CITA and TCPA.
What is TCPA?
TCPA – Telephone Consumer Protection Act, 1991 was passed by President George H. W. Bush to regulate text messages, robocalls, and telemarketing calls to protect consumers’ privacy. Consumers can file a complaint to FCC (Federal Communications Commission) if the TCPA act has been violated.
What is CITA?
CITA – California’s Identity Theft Act is an act against people using another individual’s identity information for unlawful purposes without informing the individual.
Why did TCPA come into existence?
- For the purpose of recipients’ consent.
- To prevent the access of telemarketers sending excessive advertising texts and voice calls without permission.
Also read: WTF is TRACED Act??
Why did CITA come into existence?
- To protect an individual’s personal identity information
- To protect an individual from fraud
- To stop the identity theft crime
What TCPA looks after?
TCPA prevents unsolicited calls and texts from telemarketers and wireless providers. If any firm breaks the law, they are required to pay the penalty. Any consumer can also sue the organization for not taking consent. You can send messages to only opt-in consumers. You are required to exclude the contacts who have opted out. You can follow the guidelines given by TCPA about DNC – Do Not Call registry.
Also read: Is Ringless Voicemail Legal?
What CITA looks after?
Individuals can file a complaint about identity theft. The concerned person or company has to pay fine, and in some circumstances, they might end up in jail. CITA makes sure to protect an individual’s personal information.
It’s always advisable to stay TCPA and CITA compliant.