The mobile occupies a huge presence in our daily lives. Right from the moment we wake up to the time we go to sleep, our eyes are glued to the cell phone screen. With such a kind of omnipresence, it is only logical that marketers and advertisers will leverage it to augment their marketing goals.
At the present time, majority people have mobile phones and use it to send or receive messages for various purposes. Many organisations are now hiring Bulk SMS services to reach potential customers. Such service providers are helpful in enhancing the marketing avenues of the company.
With the high opening rate of SMS, the quick response from customers makes Bulk SMS strategies beneficial and effective.
There are some tactics which you can employ to increase the response from your customers. Let’s take a look at what they are-
Develop precise, clustered customer profile groups
Most organisations fail to deliver on their promise when it comes to SMS marketing because they build a highly promising audience profile, but only in their imagination. They target any audience , without taking into account whether they are suited for that message or not, their social background or economic stability.
This leads to a wide gap in communication. The more detailed and accurate data they have about their audience, and the better they know about their preferences, the better they can develop their consumer profile groups.
Once you learn whom to send your messages to, you need to know how to maintain a long-standing relationship with them. For example, whenever a transaction is made always send a thank you note. This shows that you are in the know of their activities and appreciate them
Refer your prospects to your websites
Having a website and putting all necessary information on it which will be helpful to your users can greatly assist you in improving your income.
Also when you promote your website on search engines like Google you can gain more traffic organically.
Take an example. If you send text messages to your customers, then you require them to come to a place where they can actually make a purchase for a product or service. This is where your website comes into play. Even if you don’t have a website, your consumers can still purchase your product (offline) but a website gives positive vibes to your customers about your brand.
Keep a flexible approach
In such a disciplined world, everyone is running after something with a specific deadline or at a particular time. This has created high competition and as a result people are searching for alternative ways to relieve their stress. This is where you can come in by modifying the language, tone and format of your text messages. You can bring a fresh vibe of rejuvenation, break away from the conventional text message jargon and try to connect with your audience informally. You should try to reach out to them the way they want.
Title your campaign cleverly
Clearly make sure you define your terms
Try to add the word ‘free’ as uniquely and as liberally as you can
Refer to the benefits available solely to the subscribers
Give great giveaways for enterprise customers
Ask people to talk about you and thereby make you more known.
SMS marketing is fast gaining ground as one of the most lucrative method for marketing and advertising. It provides consumers the ease of reading it in their own time as well as the benefit of getting content that is clear, short and to-the-point.
LeadsRain’s Text messaging service provides you with unique and simple infrastructure for your Bulk SMS marketing needs. And we are also happy to tell you that two of our most sought-after services Ringless Voicemail and Bulk text Messaging along with Phone validation are natively integrated with Salesforce. To know more about us and our services you can shoot an email to support@leadsrain.com or visit our website here.
