“Marketing strategy will impact every piece of your business. And it should be tied to every piece of your business” – Brandon Andersen
Brandon said it right. Marketing is not limited to one segment or one product or service, as it will affect your whole business. Hence, it becomes crucial to implement marketing strategies in the best possible manner. Marketers use different marketing approaches according to their business requirements.
Two approaches are popular among marketers: Outbound Marketing and Inbound Marketing.
Outbound Marketing & Inbound Marketing
You might have heard these terms many times from marketers. Let me share a brief idea about both approaches. HubSpot’s co-founder Brian Halligan coined the term “Inbound Marketing” in 2005. This marketing approach is all about focusing on three steps – Attract the right audience, Engage them in your product or service & delight your customers by offering them most suitable and preferred solutions. Content marketing, SEO, social media, videos, podcasts – all are tactics of inbound marketing.
In simple terms, outbound marketing is about initiating conversations with the target market. Starting from telemarketing, billboards, print ad, TV ad or radio ads, and so on. Many outbound marketing mediums are available. For lead generation purposes, outbound marketing can be the right cup of tea for you.
As a marketer, you might think – “Which marketing approach to use? – Outbound or Inbound marketing?”
It depends upon your target audience and marketing objective. Generally, marketers use a mixture of inbound and outbound marketing strategies.
Excellent Outbound Marketing Tactic: Ringless Voicemail
In this guide, I am going to share with you one of the most used and trending outbound marketing strategies. As a marketer, you might want to reach the target audience at once. You can do that easily through outbound marketing. That is the most significant benefit of using outbound marketing tactics. Moreover, it is considered best for B2B marketing.
Marketers have tried numerous strategies to boost their B2B marketing. Ringless Voicemail has given them tremendous success in most of the cases to increase the conversion rates.
Let’s know how Ringless Voicemail can give your business the next edge in conversion rate? And maximize the ROI of outbound marketing campaigns.
Five Reasons to choose Ringless Voicemail for an Outbound Marketing campaign
1 Budget-friendly for your pocket
Other marketing strategies might require a fixed budget to implement it. Where in Ringless Voicemail is budget-friendly.
LeadsRain offers Straight to Voicemail with pay-per-minute pricing. It makes your marketing campaign much easier and cost-effective.
2 Target Market – centered approach
Every marketer wants to reach a massive target audience. That also in a shorter time span. How can you do that? With Ringless Voicemail service you can send your message or information to thousands of people in no time. If you don’t have a team to reach to your audience and also want to save your time and energy needed in doing calls single-handedly, you can skip cold calling and go for sending Ringless Voicemails and reach your targeted audience with a single click
Instead after using Ringless Voicemail, interested leads will come back to you automatically. If you are looking for the fastest way to reach the mass target, give Ringless Voicemail drops try for sure.
3 Full control over strategy
If you are busy in cold calling practice every day, it’s possible to have human error while interacting. Every human has its flow.
But what if you want to give the best performance each time you reach a prospect?
Use efficient pre-recorded Ringless Voicemail, where you get the chance to record impactful script in advance. This way, you will have full control over your content and marketing strategy too. If one script doesn’t work for you in the campaign, come up with a better script recorded in a more pleasant & effective manner.
“Technology is evolving and so is the marketing tactics.”
4 High-response rate
Many B2B marketers have been using Ringless Voicemail. LeadsRain’s clients using Ringless Voicemail have experienced up to 30% increased response rate in call-backs. We suggest that when you are using Ringless Voicemail – do before and after analysis for call-back. This way, you will get a pretty positive result too.
Also Read: Can I leave a Voicemail without calling?
Every marketer wants an increased call-back rate. Isn’t it?
5 Easy-peasy to implement
Complexity is not the issue anymore. You don’t need to go in detail understanding to know how Ringless Voicemail works. With a few simple steps, you can set up your first Ringless Voicemail campaign.
LeadsRain’s smooth functionalities and remarkable support team will make your Ringless Voicemail campaign easier like never before.
You can use Ringless Voicemail to inform special deals, for notifications, to give product updates, and for cold lead follow-ups too.
Few personalized touch you can give to your Ringless Voicemail campaign:
– Use different Voicemail scripts for various campaigns
– Give a human experience to your script. Make efficient recording rather than having a machine voice.
– Include all relevant information, company detail, and contact information in your script.
– Use a blended approach – along with Ringless Voicemail; you can use LeadsRain’s Rich Text Messaging too.
– “More reach to targeted leads – more connections – higher sales number.”
Final thought:
Ringless Voicemail is a powerful tool for outbound marketing. Understand your target market and need for your marketing. Accordingly, you can implement other strategies along with Ringless Voicemail too. To get detailed information, contact us at support@leadsrain.com