{"id":344,"date":"2020-08-14T06:22:48","date_gmt":"2020-08-14T06:22:48","guid":{"rendered":"https:\/\/leadsrain.com\/direct-marketing-glossary\/?p=344"},"modified":"2021-05-26T07:34:55","modified_gmt":"2021-05-26T07:34:55","slug":"what-is-the-key-difference-between-sms-mms","status":"publish","type":"post","link":"https:\/\/leadsrain.com\/direct-marketing-glossary\/rich-text-messaging\/what-is-the-key-difference-between-sms-mms\/","title":{"rendered":"What is the key difference between SMS & MMS?"},"content":{"rendered":"

As a marketer, You might be in a dilemma – whether to choose SMS marketing or MMS marketing? I have got your answer right here. Let’s identify the key difference between the SMS & MMS marketing campaign.<\/p>\n

The fact: Did you know SMS messages have a whopping 98% open rate?<\/strong><\/p><\/blockquote>\n

Difference between SMS & MMS<\/strong><\/span><\/h3>\n
\n\n\n\n\n\n\n\n\n
Points<\/strong><\/th>\nSMS<\/strong><\/th>\nMMS<\/strong><\/th>\n<\/tr>\n<\/thead>\n
Format<\/strong><\/td>\nYou can send only simple text.<\/td>\nYou can send more than simple text, including \u2013 images, audio, GIF, links, PDF, video, etc.<\/td>\n<\/tr>\n
Visual Preference<\/strong><\/td>\nUsers can only read the simple text along with a simple URL to preview. Seeing the actual images or videos is not possible.<\/td>\nUsers can have a visual presentation – a physical attachment of the message delivered. May it be image or video.<\/td>\n<\/tr>\n
Engagement<\/strong><\/td>\nSimple text can\u2019t create high engagement.<\/td>\nCompared to SMS, MMS can create high engagement due to visual format.<\/td>\n<\/tr>\n
Message Length<\/strong><\/td>\nMaximum 160 Characters (Including the short link of the page you want receivers to redirect)<\/td>\nUp to 1 MB (Including the Physical attachment and the Text Message or link etc.)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n

We can say one thing for sure –<\/p>\n

\u201cWhat SMS can\u2019t do, MMS can do that.\u201d<\/strong><\/h2>\n

Audience preferences are evolving day by day. Business professionals prefer conversation over text, instead of approaching through calls or emails. Text & MMS messaging is far more convenient for them as it doesn\u2019t disturb their routine life.<\/p>\n

Moreover, Receivers don\u2019t have to install any application or learn a new interface. They can easily access SMS & MMS in their cell phone.<\/p>\n

The Fact:<\/strong><\/span><\/h3>\n

When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of that information three days later. \u2013 Brain rules<\/a>.<\/strong><\/em><\/p>\n

You can understand the importance of visual appeal in your marketing campaign. That is possible in MMS marketing<\/a>.<\/p>\n

Whether you choose SMS or MMS, here are some suggestions you can consider:<\/strong><\/p>\n

Key takeaways<\/strong><\/span><\/h3>\n