{"id":5403,"date":"2018-09-28T12:56:17","date_gmt":"2018-09-28T16:56:17","guid":{"rendered":"https:\/\/leadsrain.com\/?p=5403"},"modified":"2021-05-31T12:56:20","modified_gmt":"2021-05-31T12:56:20","slug":"stay-dreamforce18-ready-sms-based-marketing-automation","status":"publish","type":"post","link":"https:\/\/leadsrain.com\/blog\/stay-dreamforce18-ready-sms-based-marketing-automation\/","title":{"rendered":"Stay DreamForce18 Ready: SMS Based Marketing Automation"},"content":{"rendered":"

Now that the concept of marketing automation<\/a><\/strong> is clear to you, let us focus on how SMS marketing platform can be used to achieve a marketing automation-friendly campaign.<\/strong> <\/span><\/p>\n

Let me make this clear for the nth time that an SMS has the highest open rate of all with 92% of people reading the SMS within 5 minutes of receiving them.<\/p>\n

This makes SMS marketing a widely used, and perhaps even reliable mode of direct marketing.<\/p>\n

<\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

Here I will discuss how marketing automation can be carried out on our <\/b>Rich Text Message (RTM).<\/b><\/a><\/p>\n

Rich way of Scoring Leads<\/strong><\/h2>\n

The only similarity between an SMS and an RTM is the 160 character limit.<\/span><\/p>\n

However, with rich text messaging, you find this limitation redundant, because there is more than just text in an RTM.<\/span><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

We will go one step at a time, so we can discuss RTM\u2019s functions in an automated campaign. <\/span><\/p>\n

First and foremost, is its link tracking feature that effectively stands out against an SMS.<\/span><\/p>\n

We offer a link preview feature in the RTM which increases the likelihood of the lead clicking on the link.<\/span><\/p>\n

With the link preview feature, the lead will get a glimpse of what is to show on the link. This will prepare them for what lies ahead.<\/span><\/p>\n

The link preview feature can allow you to make the view attractive so you can drive more clicks.<\/span><\/p>\n

This is much better than sharing a short link which nothing but keeps the lead in mystery of what lies on the other side of the link. <\/span><\/p>\n

So with link preview, URL shortening and link tracking service under RTM, you will have a rich flow of leads into your funnel. <\/span><\/p>\n

<\/h2>\n

Raise your engagement<\/strong><\/h2>\n

RTM allows you make your campaign more engageable with its numerous features that go along the link tracking.<\/span><\/p>\n

With our RTM services, we will provide a platform for two-way communication where you will receive SMS from your leads.<\/span><\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Their responses can help you with the automation triggers to set your campaign to the next level. <\/span><\/p>\n

You can also allow your leads to call on a designated number for inbound calls where you may either place an agent or let an <\/span>IVR (Interactive Voice Response)<\/span><\/a> play for the lead.<\/span><\/p>\n

 <\/p>\n

This engagement centered model is perfect for your lead nurturing campaign.<\/span><\/p>\n

The responses drawn from the interactive feature of RTM is a filter for your automated campaign that will allow your automation mechanism to focus only on the ones who have responded to the message. <\/span><\/p>\n

You may also provide your lead with an option to opt out so your filtering can be more efficient. <\/span><\/p>\n

 <\/p>\n

Salesforce supported automation<\/strong><\/h2>\n

When you receive the responses from the engagement driven campaign, your lead funnel will have nothing but quality leads. <\/span><\/p>\n

They will be easy to close, and you will have their specific requirements with regards to your product.<\/span><\/p>\n

Now with <\/span>our native Salesforce app<\/span><\/a>, you can execute automated campaigns easily. <\/span><\/p>\n

 <\/p>\n

Here is what you can do on the app:<\/b><\/h3>\n

For lead nurturing, it is advised that you use a multi-channel approach.<\/p>\n

Here I will explain the workflow of a marketing automation campaign using 2 of our services (RTM and Predictive Dialer).<\/p>\n

It will give you an idea about the placement of automation triggers to take your leads closer to becoming your customers.<\/strong><\/p>\n

    \n
  1. I will start the workflow with RTM because statistically it has higher engagement but you can use any service to start with, depending on your industry needs.<\/li>\n
  2. Now I will pick a message from the templates that I have uploaded.<\/li>\n
  3. LeadsRain provides inbound messaging on all RTM campaigns so I will draft my message accordingly (e.g., If you are interested in the offer, reply \u201cYES\u201d and if not, reply \u201cNO\u201d).<\/li>\n
  4. In this scenario I get 3,200 \u201cYES\u201d responses, suggesting that they are interested.<\/li>\n
  5. This will be my automation trigger. Using all the \u2018YES\u2019 responses I can design the next step.<\/li>\n<\/ol>\n

    Since the leads are showing interest in my product, they are likely to receive my calls.<\/p>\n

    I will set the trigger at the end of the RTM campaign to segregate the \u201cYES\u201d and \u201cNO\u201d responses and assign an action to the \u201cYES\u201d segment of the leads. Now I decide to reach my “YES” respondents over a call. For this, I will connect my leads with the Dialer’s API.<\/p>\n

    This will engage my Predictive Dialer campaign which will start making calls.<\/p>\n

    \u201cWhile running this step, you also have an option to make the call after 24 hours, or an interval that you deem necessary.\u201d<\/em><\/p>\n

      \n
    1. The agents on the dialer will then be connected with the leads.<\/li>\n
    2. In case the leads do not pick up the call, I will also be able to send a recorded voice message to their voicemail.<\/li>\n<\/ol>\n

       <\/p>\n

      So as you see, this design is an interlink between two services that shows a multi-channel interface with the leads.<\/span><\/p>\n

      The above-mentioned model is an automation-friendly marketing campaign. It makes use of automation triggers at multiple stages to progress. However, you can set your triggers according to your needs, using any number of our services.<\/span><\/p>\n

      This model does not require human monitoring once it has been designed.<\/span><\/p>\n

       <\/p>\n

      \"\"<\/a><\/p>\n

       <\/p>\n

      Salesforce makes it easier for us by assigning automation triggers, that on execution, create a task for your team automatically. <\/span><\/p>\n

       <\/p>\n

      So there is little human intervention during your campaign. <\/span><\/p>\n

      Simultaneously, you can also use the multiple services to achieve your goal, and draw benefits from all the available channels to your campaign. <\/span><\/p>\n

      So are you ready to optimize your campaign with our Umbrella Approach?<\/strong><\/p>\n

      Stay #Dreamforce18 ready using an automation-friendly campaign with <\/span>LeadsRain\u2019s<\/span><\/a> multiple services.<\/span>We are offering free unlimited use of all our services for a period of one week, starting the 25th of September. Get in touch with us regarding the offer on support@leadsrain.com<\/a>.<\/p>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Now that the concept of marketing automation is clear to you, let us focus on how SMS marketing platform can be used to achieve a…<\/p>\n","protected":false},"author":1,"featured_media":8032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[64],"tags":[7,28,45,48,340,342,341,345],"yoast_head":"\nStay DreamForce18 Ready: SMS Based Marketing Automation<\/title>\n<meta name=\"description\" content=\"Marketing automation is a multi-channel approach often used for lead nurturing. 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