{"id":5138,"date":"2018-06-04T09:23:43","date_gmt":"2018-06-04T13:23:43","guid":{"rendered":"https:\/\/leadsrain.com\/?p=5138"},"modified":"2021-05-31T12:23:26","modified_gmt":"2021-05-31T12:23:26","slug":"rich-text-messaging-direct-marketing-strategy","status":"publish","type":"post","link":"https:\/\/leadsrain.com\/blog\/rich-text-messaging-direct-marketing-strategy\/","title":{"rendered":"Rich Text Messaging – Quick And Efficient Direct Marketing Strategy"},"content":{"rendered":"
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\"RichHow would you like to Chat with your customers? LeadsRain provides (and recommends) just that. We introduce RTM in the wake of modernised premise of digital marketing. The realms of reaching out to your customers have expanded and so have we.\u00a0 If you are wondering what RTM really is, you\u2019re at the right place. Rich Text Message service is LeadsRain\u2019s optimised version of text message marketing; the predecessor that is gradually wearing off the marketing broadway. It is new, it is welcomed, it is approved by your customers, and it is sure to engage them to take the next step you want them to. In its simplicity, RTM is an embedded text message that glorifies your services and is staunchly visible to your leads. While this may be a generalised description of the service, there is a deep-seated functioning that enables the leads to authenticate your position in their daily activities.<\/span><\/div>\n<\/div>\n

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\"RichHow Does It Work?<\/b>
\nRich Text Message services are currently used with images, videos, graphical designs, QR codes but the possibilities are vast, to say the least.<\/span> The RTMs are embedded with any digital file you can think of that can probably persuade your leads. Howdo they work? I, as a customer, am just infuriated by the constant texts buzzing my cell phone, often about a product I hardly seem to care about.To me, when Dominos sends its coupons, I would hardly care to copy the text, then go to the link provided, place an order,only to redeem a 20% discount.It doesn\u2019t cut it for me. With RTM, I will be provided with a link with an image of their pizza that is assured to make me drool at 12 in the afternoon, when I am nearing my lunch time. I will, purely with the intentions of trying it out, go to the link provided. With RTM, the link will take the customer (me), directly to the cart with his favourite order, and the discount coupon already applied. Assuming there are only 2% of leads that share my mentality, it is already about a 1000% increment in conversion for Dominos (assuming the standard 0.2% text message conversion applies to Dominos).
\nI\u2019m sure I have your attention now, with an assured 1000% increment in your conversion. RTM reduces the customers\u2019 efforts to reach you, and correspondingly delightfully allures them to you. In other words, RTM is the bagpiper, without the long walk of course.
\nThe real question however, is which platforms can support this form of texting. The answer is simple. Stay updated, stay current, stay classy, because to house this technology in your phones, it MUST be the latest update of Android or iOS.<\/div>\n

What\u2019s Left Behind?<\/b>
\nBy moving forward we have discarded some of the concretions accumulating over time. Say goodbye to:<\/span><\/p>\n